We gave London Urologist a completely new look with the objective of appealing to both Male and Female patients.
Having a trustworthy brand within the Health sector is extremely important. We implemented friendly circles in to the logo representing cells within the human body. The new colour palette was tested on both types of patients to ensure that it was attractive to them and made them feel confident enough to make an enquiry. The logo was created using vector graphics and also tested across a range of different backgrounds, colours and sizes.
A custom icon set was developed to be used on the new website in order to help educate patients and improve the overall onsite user experience.
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