The top 10 ten marketing trends of 2018
2018 is already looking like it’s going to be an exciting year in the world of marketing! But which trends are getting us all excited at Circulate? Read on to discover 2018’s hottest marketing trends.
We’ve already seen quite a lot of live streaming in 2017. As in fact, 75% of all video watched on social media last year was live streamed! Video content already plays a huge role in marketing. But with studies showing people tend to watch live video 3x longer than prerecorded video, marketers should now be aiming to incorporate live streaming into their digital strategies. Expect the big four: Facebook, Instagram, Twitter and Snapchat, to be rolling out some new and improved live streaming features in 2018.
Mobile video ad spend
It is expected that mobile ad spend will grow by 49% in 2018 to around £13 billion, with non-mobile ad spend expected to fall by 1.5% to £11 billion. Mobile phone users are expected to watch on average 36 minutes of video on their mobile a day. Compared to watching just 19 minutes of video on their laptops or computers! Markers will have to adapt their digital strategies to fit user’s new video habits.
Similar to SEO tactics, growth hacking offers a more targeted approach at attracting people who have already inquired about your product or service. Additional search options now allow you to adjust your strategy to more efficiently target your audience. By using exciting twists and content through growth hacking, it’s now been proven that these techniques convert more leads to sales, in comparison to traditional SEO. Growth hacking performs well when used in marketing tactics such as giveaways or challenges.
Artificial intelligence alongside big data and machine learning, are all expected to make a huge impact on future marketing strategies to our consumers. A.I. can deliver highly-customized content delivery, which is tailored to match the individual’s persona and lifestyle.
Although artificial intelligence is costly, 57% of marketers already using AI, said it was essential with increasing touch points with their consumers. AI is expected to grow by 53% by the end of 2019.
Explainer videos are short, uncomplicated videos explaining about a brand’s product or service. It has been proven that visitors to your site or social media page, are 4x more likely to watch an explainer video. In comparison to reading the text on the page. Also the visual elements in the video help the consumer to understand more detailed information, compared to just seeing the information in text form.
Marketers are noticing that by integrating chat bots into their site, they’ve become a valuable communication asset in helping with customer support. Chat bots are not only helping with customer engagement, they’re also providing customer support much faster than humans are able to. By 2020, it is expected that 85% of all online interactions will be with chat bots.
A marketers dream is to have their content go viral. Developing viral content can lead to huge increases in revenue. However, in a world where every brand want’s their content to break the internet, the difficulty lies in creating content that’s authentic, funny, witty and relatable.
On average, mobile users have 75 different sessions through the day. Which means a user is most likely engaging with their device, at several locations per day. Geo fencing technology is used by marketers to collect and target consumers, once they’re in specific locations. This is typically done through promotional messages and discounts to users. Geofencing has been proven to work well within an integrated digital marketing strategy. As it allows the brand to engage with customers who are on the go, in a much more contextual form.
Micro influencers are social media users with between 1000 – 100,000 followers. Micro influencers are 4x more likely to engage in a branded post compared to macro influencers. Micro influencers are also much more likely to promote more niche topics and brands. Influencers play a vital part of marketing strategy, as figures show 90% of users trust peer reviews. In comparison to just 33% who just ads from brands themselves.
A brand blog
2018 will see a huge increase in brands taking more control of their own content, by creating blogs themselves. Expect companies to cover topics such as their own company updates, customer stories, current industry or business trends and featured guest posts. Blogs allow marketers to position their brand to better connect with customers. While at the same time, benefiting from the extra traffic and interactions on their own website.
As you can see, 2018 is set to be a very exciting time in the world of marketing! With technology evolving as fast as it has in recent years, who can even begin imagine what trends will overtake the marketing world in five, ten, or even twenty years time?