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Valentines Day Marketing Campaigns

Valentines Day Marketing Campaigns

Written by: Jess Peace ()
Categories: Digital Marketing

Whether you love or loathe it, Valentine’s Day is upon us!

From our social media channels to our shopping experiences, our radio stations to our internet searches, there is no escaping Valentine’s Day marketing. Love is, quite literally, all around us.

Like many things these days, Valentine’s Day is an opportunity for businesses and brands to launch creative campaigns in a bid to increase brand awareness and hopefully make some sales too! In this blog post, we take a look at how some well-known brands are celebrating the big day.

Aunt Bessie’s – Heart-Shaped Yorkshire Puddings

Family favourite Aunt Bessies have released limited edition Yorkshire puddings this year,  just in time for Valentine’s Day.

The popular recipe – which has been around since 1995 – has been used to created heart-shaped Yorkshire puddings, perfect for adding that special touch to a hearty homemade meal. Whether you’re cooking for two or feeding the whole family, the heart-shaped puddings are bound to impress.

Ben and Jerry’s – Love Is…

Ice-Cream makers Ben and Jerry’s are renowned for their scrumptious flavours. Introducing the new ‘Topped Love Is…’  which is made from brown sugar ice cream, includes cookie swirls and pink salted caramel cups.

Whether you’re having a cosy night in with a loved one or are celebrating Valentine’s Day with the girls, Ben and Jerry’s have the ultimate sweet treat for you!

Marks and Spencer’s – The Love Sausage

Whether you find it humorous, inappropriate or just can’t wait to try one, the Marks and Spencer’s Love Sausage has taken over social media and has got everyone talking!

The heart-shaped pork sausage, which is wrapped in bacon, has been created for the ultimate Valentine’s Day breakfast in bed. The recipe also includes a hint of truffle, giving it that extra Je Ne Sais Quoi.

#LoveSausage

Morrison’s – Rainbow Roses

Supermarket chain Morrison’s have partnered with The Albert Kennedy Trust, an LGBTQ+ youth homeless charity, to launch their new Rainbow Roses.

The coloured roses will debut in stores this Valentine’s Day and have been designed to celebrate love. In a nod to the pride flag, the coloured roses have been dyed so that each petal displays the colours of the rainbow.

A 50p donation from each rose sold will be donated to The Albert Kennedy Trust. The Trust provides safe housing and support for young people who identify as lesbian, gay, bi or trans. Not only do these roses look great and symbolise every kind of love, but they also help to support a great cause!

Poundland – Engagement Rings

Poundland has really stepped up their marketing game in the past couple of years. First, there was ‘Elf on the Shelf’, a campaign which not only took over Christmas but social media too!

Now, Poundland is running a genius Valentine’s campaign by offering mock engagement rings. The rings are made from stainless steel and include a faux gemstone. For the bargain price of (you guessed it) £1, anybody can get down on one knee and propose this Valentine’s Day without worrying about the perfect ring, or their bank balance.

One one hand, if the plan works and the answer is ‘yes’, then you’ll have managed to save on a ring and will have more money for the wedding. However, for those of you hoping to prank your loved ones this year with a Poundland special – well, we just hope that the joke doesn’t backfire!

Whatever your plans are this Valentine’s Day, we hope you have a great one!

These are just some of the creative ways in which well-known brands are celebrating February 14th. How would you get people talking about your brand this Valentine’s Day?

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