A Blended Approach To Digital Marketing

A Blended Approach To Digital Marketing

Written by: Matt Daley ()
Categories: Digital Marketing

Thanks to today’s technology-led world, our online behaviour is constantly changing. We have instant access to the internet – from search engines containing an abundance of information, to online banking and shopping, to emails and social media channels.

Everything is at our fingertips and is accessible through a multitude of devices.
This has had an impact on the way we consume and process information. Advertising and marketing have had to progress with the times, too. We now have tools to target audiences across the world, we can analyse consumer behaviour and adapt to the latest technological advances.

It goes without saying that when it comes to marketing, what works for one business may not work for another. Every project and campaign will require different services depending on their objectives.

Here at Circulate, we believe that to maximise success and achieve great results for our clients time and time again, we need to utilise all of our tools and put each member of our team’s skills to good use. We are taking a blended approach to marketing, and here’s why.

Wherever you are on your digital marketing journey, you will likely have heard of Paid Social, PPC and SEO services. Each has a different function and will achieve different results when implemented separately, however, all are essential for digital growth and will achieve greater results when combined.

Using our digital services alongside one another allows us to do so much more with your marketing and website budgets. We can analyse more data, improve user experiences and reduce wastage of spend all by fine-tuning your campaigns. We have the tools and knowledge to deliver powerful results and it all starts with a well defined digital growth strategy.

So, exactly how does our blended approach work?

Essentially Digital Marketing can be split into two sections: organic and paid.

Search Engine Optimisation (SEO) affects the online visibility of a website or web page in search engine results. This is an organic element of marketing which often takes time for it to be implemented and for results to generate. SEO can improve your website rankings and increase traffic to your website, but SEO is a long term game and it can take a while for results to show.

This is where Paid Media comes in. Paid Media, aptly named, refers to any form of marketing which involves paid placement. This includes branded content, display ads and Pay Per Click (PPC) advertising. This side of marketing can often result in increased brand awareness and revenue growth for online businesses.

Combining both services will see SEO tactics being implemented and generating results in the background whilst our Paid Media services can start securing quick wins right from the get go. This is sure fire way to maximise the audience reach by targeting web users and social media users. This is known as multi channel marketing.

The Circulate Cycle, pictured below, shows a basic overview of how our digital strategy works. This multi channel marketing approach shows how we can increase brand awareness and generate revenue growth for our clients.

To find out more about our blended approach, feel free to get in touch with a member of our team, who will be happy to discuss how we can help grow your business and achieve great results!

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