Developing a powerful brand identity
When designing a logo here at Circulate there are 2 things that we initially think about.
Firstly who it will be targeting and secondly what it represents. However taking a companies values and ideas then applying them within one simple yet powerful brand identity can take a lot of creative thought. So here is how we do it.
Our 10 step process for developing a powerful brand identity
We look into our clients competitors just as we do for any of our marketing and branding services. This helps us gain an understanding of commonly used themes and colours within the industry.
2. Brand Values
We work closely with our clients to understand the core values of their business so that they can be carried across into the look and feel of the branding.
There are many creative websites available to look for inspiration, here are our personal favourites – Design Inspiration, Awwwards, The Inspiration Grid
4. Sketches and concepts
Although we are living in a digital age sometimes it’s better to stick to good old pen and paper. We sit down and sketch out different design concepts on paper to get the creative juices flowing allowing us to add new ideas much faster than on screen.
5. On screen logo design
Now this is the fun bit! We take our design concepts and start drawing them up in Adobe Illustrator. We use Illustrator as it renders crisp vector graphics so that the logos we design can be scaled up and down without pixelating.
An important element of any logo is the icon. This should be able to represent the full version of the logo when space is limited.
For an engaging logo the colours used should be fundamental to the design process. This is where we go back to stage 1 and pick relevant colours for the industry with a unique spin to help the logo stand out.
This shiny new logo will be displayed in many different sizes across the web and print. It could be scaled up or down to be used on a poster, a letter head or business card. The point is that it needs to legible at these various sizes which is the reason we carry out these tests.
10. Colour Variations
A logo should be designed to work across a range of different scenarios including being positioned over the top of imagery or even just to work in it’s simple form of black and white.
If you would like any help creating a powerful brand identity or have any questions regarding this post then get in touch! We’d love to hear from you.