With the end of 2018 fast approaching. It’s time for digital marketing teams across the world to reflect on their achievements over the past year and begin their marketing preparations for 2019.
Based on industry trends and our work with clients over the last 12 months, we’ve compiled a list of top social media trends that we expect to see more of in 2019. Read our latest blog to discover our predictions for the coming year.
Let’s start with one of the most important features of social media marketing, content. By now we all know the importance of content when it comes to marketing. But how is that going to change in 2019? Well, it’s all about personalisation.
Customers expect to be at the centre of the experience, by using dynamic content you can ensure customers are only shown relevant information based on their past behaviours and preferences on your site.
Implementing platforms like Nosto can completely change the way a customer views your business.
It’s hard to believe that next year marks the end of the millennial, as a new generation of consumers enters the workforce. That’s right, Gen Z will make up 40% of consumers by 2020, making them a prime target for your marketing campaigns.
But what’s the best way to reach these new consumers? Since Gen Z will be the most tech-savvy generation it’s important to meet them where they live – social media.
When it comes to marketing strategies for Gen Z, social media and mobile marketing is the perfect place to start. Here are a few tips to remember: avoid the fluffy messaging sales gimmicks of the past, they won’t fly here. It’s better to get straight to the point and remember to use engaging formats (videos, photos, stories, etc.)
The advancements in chatbot technology has grown phenomenally over the past few years, making chatbots a very real choice for businesses and marketeers.
Not only are chatbots able to handle multiple tasks at the same time, but they’re also a cost-effective alternative to hiring customer service agents. But it doesn’t stop there, chatbots are able to increase customer engagement and conversion.
Video killed the radio star and it doesn’t plan on stopping there! It continues to be the dominant medium across social media platforms, so it’s important not to overlook this in your future marketing plans.
According to research by Entrepreneur over 200 million Instagram users posted stories on a monthly basis, making Instagram a vital platform for marketers. That’s a potential audience you don’t want to miss out on.
However, Instagram isn’t the only social media platform worth mentioning when it comes to video content. Youtube continues to grow thanks to influencers or ‘Youtubers’. By ensuring your business has a presence on these platforms you’ll be able to deliver dynamic content directly to your customers.
So to sum up the predicted social media trends of 2019, one thing they all have in common is that they utilise new technology. The way you choose to embrace this will definitely impact your success in the year to come.