Digital marketing can be a tough space to operate in. However, luckily, there are some fantastic tools that can help you achieve your goals. Here are some of our favourites:
SEMRush is a platform that provides online visibility and marketing analytics software subscriptions.
For the most basic of access to SEMRush, it is free. However, as with many subscriptions models, the free version only provides you with very limited access. In order to tap into the full SEMRush suite and get the most out of it – a paid subscription is needed.
There are various plan options available, giving you the flexibility to only pay for what you need. The pricing is also very competitive, starting from $99 p/m.
SEMRush is a fantastic digital marketing tool for anybody who is running campaigns – be that for an agency or in house.
Forecast is a platform that provides a system for project management… and as the name suggests, forecasting.
As with many SAAS subscriptions these days, Forecast operates a ‘per seat’, or ‘per user’ pricing structure. This means that you essentially pay a fee for each member of your team who you’d like to have access to the platform.
Considering all of the functionality that Forecast provides, the pricing is very fair.
As a tool, Forecast is one that really can change your business for the better. The automation and scoping solutions allow you to streamline operations, ensuring that you are working in a profitable way.
Google Search Console is a web service by Google which allows webmasters to check indexing status and optimise visibility of their websites. Previously called Google Webmaster Tools (up until 2015) the platform provides detailed analysis on the performance of a site, detailing any errors and identifying opportunities for improvement.
As the age-old saying goes… “Nothing in life comes for free – APART FROM GOOGLE SEARCH CONSOLE”
It goes without saying, that when running a digital marketing campaign, GSC is not an option. It’s an absolute certainty. The platform provides incredible insights into current performance and ways to improve your online marketing – oh, and did we mention that IT’S FREE!
Supermetrics is a business analytics software, or “data grabber.” It pulls data from various platforms such as Google Analytics and your social media channels allowing you to automate data reports.
The cost of Supermetrics is based upon the number of users/licenses and the level of access that you require. The free version offers very basic access; however, the Pro Version (at $69 per month) offers a lot of functionality, so that you can connect multiple data sources and build insightful, cross-channel reports.
You can save money on whichever Supermetrics package you require by paying annually, rather than monthly.
If you’re working across multiple marketing platforms and require data connectivity – which you should – then Supermetrics is definitely the software for you. The competitive pricing and broad functionality allow you to gain insights from multiple marketing channels all in one place, making for more refined, profitable campaigns.
ContentKing is a tool that keeps track of your website 24/7 so that you can monitor unexpected changes and issues before search engines and visitors do.
ContentKing’s pricing model is based on the number of pages that need to be monitored across all of your websites – the more pages – the higher the price. However, luckily the pricing isn’t too steep.
As the level of your plan increases, you also gain access to longer data retention and advanced features, such as software integrations and support from their team.
ContentKing is a very user-friendly way of tracking errors and updates on your website. The crawl regularity and email notifications allow you to ensure that websites are maintained following search engines best practice guidelines.