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Campaign structure.

Similar to Google Ads, we create and manage campaigns across Search, Display and Video. The structure of campaigns and the research behind this is similar to the processes we have in place across all our PPC accounts, such as keyword research, account structure, audience targeting and ad extension implementation.

A unique approach.

The execution of Microsoft Ads campaigns can differ slightly to the usual PPC campaign. With Microsoft, knowing your audience is key, and the content of your ad copy and creatives needs to reflect this. Our team of Microsoft ad experts will help identify the key areas your campaigns that need to be focused on, ultimately helping you make the most from your ad spend.

On-page optimisation.

At Circulate, we understand that Microsoft Bing puts more focus on on-page optimisation rather than link-oriented web crawling, and this is reflected in our strategy around how we build our advertising campaigns. Our dedicated CRO team are the icing on top of your Microsoft ads, ensuring your pages are perfectly set up for maximum Microsoft PPC output.

Creative relevancy.

As a leading Microsoft PPC agency, we ensure keyword research and ad copy creation is relevant to your on-page content, but we also take into account that, unlike Google, Microsoft looks at social signals too. We look at all areas of your online presence, to ensure not only that we keep advertising content on brand, but that this will drive high-quality traffic for excellent results.

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PRYA

PRYA

45% Increase in product revenue through eCommerce SEO

SEO

No matter the goal of your online marketing, with the right expertise and attention to detail, SEO is a proven channel that can be adapted to exceed objectives. Whether you’re looking to increase leads, revenue, traffic, or any aspect of website performance, SEO is the perfect solution for ambitious brands looking for long-term growth.

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Pay Per Click

Circulate Digital are a Certified Google Partner PPC Agency that has delivered industry-leading campaigns for global brands time and time again. Our passionate digital ads team will consistently work hard to support your business goals and KPIs, keeping you updated on your progress.

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Paid Social

Deciding which paid social agency to partner with is a big decision but we’re here to make that decision easier. By working with Circulate your brand gets access to our award-winning paid social team that has a strong track record of amazing results.

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Data Insights

Data has become an integral part of our world today, especially for businesses within eCommerce. You want to understand how your customers interact with your site and products so that you can provide a great service. This is where data insights can be a great addition to your marketing process.

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Why use Microsoft Ads?

Microsoft Ads are a quick and effective way to get results and ensure your business is ranking for top industry search terms. It is a great tool for attracting new customers, as we work to identify the perfect user search intent for your ads to appear in front of! Our team creates captivating content to help generate clicks and convert customers, across a number of search and display networks.

Are Microsoft Ads right for my business?

No matter whether you have an e-commerce business or one that requires a lead generation approach, you can expect to see results from Microsoft PPC ads immediately. However, a timeline for your success will be outlined in your proposal with clear targets after our team of experts understand your business and your objectives.

How do you report on Microsoft ads campaigns?

Using Google’s Data Studio, our Microsoft ad experts create an industry-leading custom reporting dashboard for your business that brings together data from Google Analytics and your chosen search channel that your ads are running on. This makes it easy to keep track of real-time progress and gives you a transparent view of how your money is being spent, clearly reflecting your ROI, goals and KPIs.

Your dedicated Microsoft PPC account manager will also provide weekly email updates, monthly reports and scheduled online catch-ups for clear communication between our teams.

How detailed are your Microsoft Ads audits?

Our experts look at everything from the keywords you’re using to how powerful your copy is. They also take a deep dive into who your ads are really targeting and the structure of your campaigns in order to come up with the ultimate Microsoft ad campaign for optimal results for your business.

Do you offer other marketing services?

We’re proud to say we’re a full-service digital marketing agency providing a range of marketing services that can support your campaigns. Our services consist of:

SEO
PPC
Paid Social