A strong User Experience is essential for improving conversion rates. Our UX services ensure that your customers are finding exactly what they need during their journey on your site.
SUPERCHARGED UX SERVICES
UX, or user experience, is pretty much self-explanatory. It surrounds the overall experience the user has when operating your website, alongside the attitudes they feel following an interaction.
If your audience has a positive perception following the use of your website, they are much more likely to convert into a paying customer and even return for more. It’s one thing having a pretty looking website, but, it’s even more important that it makes you money. Luckily, here at Circulate, our UX services have a track record of achieving both.
The first step that we take is to identify the overall goal of your website. It could be to sell a product, install an app, complete a contact form or even just for users to call you. Whatever your goals, we are here to ensure you achieve them.
We use the latest visual analytics tools & technology to monitor how users are interacting with your website. This then gives us the data required to implement changes that will make all the difference in reducing a range of KPIs.
Our UX Process
We usually kick things off by giving you a fresh perspective of your website, undertaking a full UX Audit. The UX audit can highlight user pain points, quick wins and required implementations to offer the best experience possible.
In some cases, it will be clear that a new website build is required to achieve your online goals. This is something that we can provide, whether it’s an e-commerce store or a lead generation website.
Conversion Rate Optimisation (CRO) involves understanding how visitors use your site, the actions they take and what is stopping them from converting into a customer.
What is a Conversion Rate?
A Conversion rate is simply the percentage of users who make a conversion divided by the number of visitors to your site. The higher the conversion rate, the higher percentage of customers who are converting on your site.
Let’s put it this way…
Let’s say a site has a total of 15,000 monthly visitors that converts at 100 per month. That totals a conversion rate of 0.67%. Raising your conversion rate up to 1% equals a total of 50 more conversions.
Whatever your site goals are, our SEO agency can help. We can use our tools and expertise to devise a strategy that will help increase your conversion rate in order to make more cash.
Why is Conversion Rate Optimisation important?
CRO has many benefits, including: better ROI, better scalability and enhanced trust. Conversion Rate Optimisation also has strong ties to user experience, as a high conversion rate proves that users are finding what they are looking for. CRO can also help you understand your audience. From this, you will be able to enhance and improve the overall experience of your website.