AIM Escape

Custom Landing Pages

The Objective

Alongside running the Social Media campaigns for AIM Escape, Circulate were given the go-ahead to re-design several landing pages to improve conversion rates.

Using the data provided from the Social campaign we were able to completely tailor the website structure to meet the specific requirements of each user type.

Customised experiences

When designing the new landing pages we ensured that the mobile versions were just as easy to use when booking though a smaller device. Potential customers are now guided towards the checkout whilst also being informed about the escape rooms. An element of trust is built through various creative assets positioned across the page.

The tailored approach towards the user experience will help users to resonate with the content leaving them much more likely to book, especially when they landed on the page through one of our targeted social advertisements

 

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