We undertook a strategy phase whereby we planned out a cost-effective targeting and campaign structure.
A variation of tactics were used from video, competitions and Facebook offers to continuously engage with their target customers online.
This was then deployed upon launching the product in the UK at which point we grew their social following and engagement by more than 300% in comparison to their existing strategy.
The process for EFECTIV was understanding the target audience in as much detail as possible, building out persona types that could be a relevant fit for the business.
From this, we were able to use our four-step method of reach, relevancy, efficiency and post-click.
By understanding all of these areas it allowed us to generate a low cost per engagement on a series of different posts to promote the business and boost overall reach and engagement on the campaign.