Paid Search Strategy

The objective

In 2017 we were tasked to help Fetish.com to achieve their strategic objective of launching the brand and generating 45,000 sign ups via PPC.


Lowered cost per sign up

We took their strategy from zero to hero and achieved their objective by December 2017.

When we started their CPA was over €10 per sign up in June 2017 and in January 2018 we had managed to bring this down to €4.37.

Continuing to grow sign ups

We are now managing all aspects of SEO, PPC, Technical Updates and brand strategy for Fetish.com with the mission of making the brand more mainstream to generate
coverage in the media.

We plan to do PPC takeovers and have recently done this on Valentines Day by hijack searches via longer tail keywords.

We now have even bigger plans to take the brand further and continue our digital partnership out here in Barcelona.

What's next for 2018

Our strategy for 2018 is to bring this down even further to €3.50 per sign up.

We will continue to avoid wastage of spend via a more robust campaign structure in a booming and competitive industry, showing that we can excel in any given sector!


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