Daniel Davidson | CEO
"Frontier is growing by working with Circulate. They quickly got their head around how to promote our new Membership program to senior energy leaders around the globe. They are analytical, yet creative and have gone the extra mile to prove themselves"
Our objective was to ensure the fantastic work Frontier do within the energy sector inspires as many people in the industry to connect, collaborate and develop towards a cleaner planet for the next generation.
A worldwide pandemic meant in-person events were a no-go for Frontier Energy, our network-building client, so we set the objectives of driving ticket sales to online events during periods of lockdown. Even though we faced a difficult challenge, the team at Circulate made it our ultimate priority to get more membership sign-ups than ever before.
Following in-depth industry and competitor research, our skilled paid media professionals dived into audience analysis and identified the perfect customer avatars. Based on the benefits of Linkedin as a platform, our advertising team decided that LinkedIn would be the perfect place to target the particular professionals that would be interested in our client’s offering. We then set out to build laser-targeted ads that have since generated really impressive results.