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NHS

Guy’s and St Thomas’ conversions up by 256%

Our Objective

Guy’s and St Thomas Hospital in London contacted Circulate to help them generate more leads for their Visiting Professional Programmes, as well as promoting their conferences and events.

Our Game Plan

The VPP campaign targets doctors and health care professionals in the EMEA region who wish to learn from NHS workers through clinic attachments and observerships. On campaign kick-off, we implemented website analytics using Google Tag Manager to track specific events such as brochure downloads, enquiries and conference bookings.

Before this, the Trust had a restricted understanding of how the website performed, unable to attribute leads to their marketing source.

Building Trust

Working with a limited budget, we created hyper-specific Google Ad campaigns focused on exact regions and keywords.

Results

When combined with our PPC management expertise, this allowed us to ensure the Trust received the best possible results from their PPC investment.

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