This is exclusive to charities and is eligible for $10,000 USD worth of free ad spend every month in exchange for meeting certain criteria.
With this free ad spend, our aim is to drive as much high quality traffic as possible through the account to help poorly children who need our help.
To make sure we’re making the most of our allowance, we also ensure that we continue to meet Google’s criteria so that we can continue to provide for the charity whilst keeping the grant in place.