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Trinity Homecare

76% increase in organic traffic after the first year with Circulate

Who are Trinity Homecare?

Trinity Homecare is an award-winning home care provider at the very forefront of the care industry. The team at Trinity provide ‘outstanding’ rated home care; the very highest rating available from the Care Quality Commission.

With over 20 years of experience providing heartfelt care for a range of conditions, Trinity are specialists in their field, transforming the lives of many individuals every single day.

Our approach

Trinity Homecare came to Circulate with a thorough understanding of the power of digital marketing. Since joining forces in the summer of 2019, an unbreakable relationship has developed between both parties that has only grown stronger with time. Circulate now manages Trinity’s entire digital marketing strategy.

The majority of buyer journeys in the home care industry begin online, so it ultimately became Circulate’s goal to convert every potential online lead possible. By utilising SEO, PPC, and Paid Social, Trinity has taken huge strides forward to dominating the home care landscape.

Conversions up 80% 

In every area of marketing, it’s important to have specific goals that are relevant to your main company objectives that you can measure, track and reflect upon.

Trinity’s marketing goals included guide downloads, phone calls, contact form submissions, newsletter signs ups, assessment form completions and much more.

By cleanly restructuring location-based landing pages for improved relevance, experience and usability – Trinity saw an increase of 79.49% in goal completions from this area of their site. Our expertise that achieved this included re-optimised URLs, refined keyword research and clearer action points across all pages.

#1 Rankings for high volume terms

Good things don’t come to those who wait, good things come to those who work hard. As part of our SEO strategy, we wanted to help Trinity achieve the number one ranking position in search engines for a number of key terms. This included:

  • Home care in London
  • Companionship care
  • Complex care

The search engine rankings above were obtained through continuous analysis, website optimisation and the implementation of various tried and tested SEO techniques. At Circulate, we attend to all areas of organic search engine optimisation, including on-page, off-page, technical and local SEO.

“Finding a digital partner that truly makes the effort to understand our consumer base has been refreshing.

As a Home Care provider during the recent pandemic, we have needed Circulate to be both agile and responsive in what has been a very turbulent period. Throughout the Circulate team have been outstanding.”

Derek Brougham, Operations Director

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