Conversion Rate Optimisation (CRO) involves understanding how visitors use your site, the actions they take and what is stopping them from converting.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the number of website visitors who make a conversion whilst on your site. Signing up to a mailing list, making an enquiry or purchasing a product or service, are all examples of conversions.

CRO involves understanding how visitors navigate and use your website, which will help you understand what is stopping them from completing your site goals and making a conversion.

What is a Conversion Rate?

A Conversion rate is simply the percentage of users who make a conversion divided by the number of visitors to your site.

Whatever your site goals are, we can use our tools and expertise to make suggestions and devise a strategy that will help increase your conversion rate.

Why is Conversion Rate Optimisation so important?

CRO has many benefits including better ROI, better scalability and enhanced trust. One of it’s key benefits, however, is better user experience.

CRO can help you understand your audience. From this, you will be able to enhance and improve the experience of your website in order to improve the chances of a user making a conversion.

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CRO Case Study: AIM Escape

Alongside running the Social Media campaigns for AIM Escape, Circulate were given the go-ahead to re-design several landing pages to improve conversion rates.

Read the case study

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