Conversion Rate Optimisation (CRO) involves understanding how visitors use your site, the actions they take and what is stopping them from converting.
What is Conversion Rate Optimisation?
Conversion Rate Optimisation (CRO) is the process of increasing the number of website visitors who make a conversion whilst on your site. Signing up to a mailing list, making an enquiry or purchasing a product or service, are all examples of conversions.
CRO involves understanding how visitors navigate and use your website, which will help you understand what is stopping them from completing your site goals and making a conversion.
CRO Case Study: AIM Escape
Alongside running the Social Media campaigns for AIM Escape, Circulate were given the go-ahead to re-design several landing pages to improve conversion rates.