Having earned a 2.1 in BA English in 2018, Liv’s knack for writing has aided her throughout her entire career. Having written for publications such as the Metro and The Scottish Herald, Liv sees creating high-quality content not only as a career focus but also as a personal passion. Starting out as a PR Executive in roles at well-known marketing agencies across Leicester and Manchester, Liv pivoted to SEO and content creation in 2023, finding joy in helping brands cultivate a strong presence online through their tone of voice and copywriting. Specifically cultivating strategies for brands that aid prospects in their search for information, Liv has helped a variety of businesses position themselves as thought leaders across B2B and B2C markets with unique content. Liv says: “Creating content that ranks is one thing - but providing information that helps your prospects is another story. It’s also the main difference between being a brand that leads your market, rather than follows. It’s something we emphasise to our clients at Circulate, and strive to create in all of our content strategies - so we can deliver the best results possible.”