Social Search Agency

Discovery has moved. We make your brand searchable on social platforms like TikTok, Instagram & YouTube before your buyers even open Google.

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Trustpilot

Almost 40% of Gen Z now search TikTok before Google. No matter how well you rank in traditional SEO, if your brand isn’t optimised for search inside these platforms, you’re invisible.

What we build

The signals that decide whether a platform surfaces you

Social search audit

How discoverable your profiles and content already are. Keyword use in bios and captions, hashtag and tagging strategy and engagement are measured against your competitors.

Profile optimisation

Your profile should work as hard as your content. Keyword-led bios, a clear value proposition, links built for clicks and branding that holds across platforms.

Keyword and hashtag research

Trending keywords in your niche. We find the hashtags and trends performing on social before your competitors do.

Content built to rank

Short-form video for TikTok, Reels and Shorts. We write captions for engagement and search, all produced in a calendar aligned with trends and buying intent.

Video SEO and metadata

Titles, descriptions and tags set up for reach with captions written so the platform understands what the video is actually about. We optimise your site like we would our own.

Authority and trust

Platforms favour credible accounts. We build that with expert-led posts, reviews, user-generated content and engagement that compounds.

Trusted by leading brands

What else we do

Search is bigger than one discipline

Google Search

Keywords that map to money, pages that deserve to rank, and links that earn their place.

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AI search

Being the answer ChatGPT, Gemini and AI Overviews reach for, rather than the site they scroll past.

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Conversion

Traffic is only half of it. We find where the money leaks out of the journey and fix the page, not the theory.

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Digital PR

Stories the press actually wants, and the links and brand mentions that follow.

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Data insights

Dashboards built around your goals rather than the tool’s defaults, so you can see what search is doing to the business.

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Technical SEO

Crawling, indexation and site speed sorted, so the content you publish can actually be found and ranked.

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Almost 50% of Gen Z use TikTok for product discovery

Discovery now starts inside the feed. The brands that get found there are the ones whose entire platform is built for search.

Platform search is becoming conversational

TikTok and Instagram stopped being places people only scroll. They’re where buyers ask questions, compare products and check whether a brand is worth trusting.

Social search optimisation treats those platforms like search engines, because that is how people now use them. We research the phrases your buyers type into the in-app search bar, then structure profiles, captions, on-screen text and metadata around them.

Then we measure what gets found and what it’s worth, so social reports next to the rest of your search performance.

PRYA

45%increase in organic product revenue

PRYA saw a 45% increase in organic product revenue after we optimised their social search presence. Here’s how we uplifted their social strategy.

Read the case study

Why trust us with it

Why we treat social platforms as search engines

A large share of product discovery now starts inside TikTok, Instagram and YouTube rather than Google, and those platforms run their own ranking systems with their own signals. Treating them as broadcast channels and wondering why nobody finds you is the common mistake. The work is closer to SEO than to social media management: what people type, what the platform surfaces for it, and whether your content answers it in the first few seconds.

That means the deliverables look different from a content calendar. We research what your buyers actually search inside each platform, map which of those terms you can realistically win, and write for the way each platform reads a caption, a title and on-screen text. The measurement is search-led too: impressions from search rather than the feed, and what those visits do afterwards.

We work alongside whoever makes your content rather than replacing them. In most cases the footage already exists and the problem is that it was never written to be found. Briefing the person who films it is usually faster and cheaper than us producing everything from scratch.

What we will not do is promise virality. Reach on these platforms is volatile in a way search results are not, and a social search agency forecasting a view count is guessing. What we can commit to is coverage of the terms your buyers use, and a steady improvement in how often you appear for them.

We do not run paid social, so nothing in this scope depends on media spend.

Frequently asked questions

What is social search optimisation?

Making profiles and content more discoverable in search results within platforms like TikTok and Instagram. Platform search is becoming a genuine rival to Google for early-stage discovery. Brands that show up there are the ones utilising SEO effectively.

How is this different from traditional SEO?

Social search focuses on hashtags, captions and engagement signals rather than backlinks and long-form content.

What is TikTok SEO?

TikTok SEO is the practice of making your profile and content discoverable in TikTok’s own search results, with keywords, captions and hashtags optimised the way you’d optimise a webpage for Google.

Does social search really drive conversions?

Optimising for social search improves top-of-funnel visibility, which drives awareness and leads, especially when paired with a strong overall SEO strategy.

Which platforms matter most for social search?

TikTok, Instagram and YouTube dominate right now, though LinkedIn and Pinterest matter for specific audiences.

How soon will I see results?

Engagement improvements can show within weeks, with steady discoverability gains over three to six months.

What results can I expect from social search?

On the social side, you can expect your profile and content to rank higher and become easier to find in social searches. As your visibility grows, you’ll likely see more followers and engagement. On the business side, we focus on what matters most: driving traffic from social platforms to your website, increasing branded search volume and generating enquiries.

How is social SEO different from social media marketing?

A social media marketing agency manages your accounts, creates content, posts updates and handles your community. Social search optimisation is more focused and works alongside those services. We ensure the content you or your social team already post is set up to be found.

How much does social search optimisation cost?

We don’t offer social search as a separate package. We operate on a fixed retainer basis, pairing our social search services with our other 6 pillars for SEO domination. Once we understand your business, we’ll know what your brand needs and what we need to do to deliver it.

How much does social search cost?

Retainers start from £3,000 a month. We do not run paid social, so nothing in the scope depends on media spend. Where you already have someone producing content, the cost is lower, because we brief and optimise rather than produce, and that is usually the faster route anyway.

Let’s look at your social visibility

Send us your handles and we’ll come back with what you are found for on the platforms and what you are missing, before you commit to anything.

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