B2B SEO Agency
Lower volume, higher value. Search built for long decisions and multiple decision makers.
B2B search isn’t transactional, it’s complex, considered and decided by a committee, so your search strategy has to work the same way.
Your buyers shortlist before they ever contact you
Decisions start before the form
Most of a B2B decision now happens before anyone fills in a form. Research, comparison and shortlisting run through search and increasingly through AI assistants, with no chance for you to intervene.
A proposition AI can read
We make sure your proposition is legible at that stage. Clear service definitions, structured data and authority signals that put you on the shortlist rather than in the also-rans.
Measured on pipeline
The measurement follows suit. Qualified enquiries and pipeline contribution rather than session counts.
How we work with you
We come to you.
Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.
We map what your buyers search.
We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.
We build content that fills the pipeline.
Pages around the problems your buyers research, built to rank, get quoted by AI and turn into qualified enquiries.
We show you what’s moving.
Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.
The work that builds a qualified B2B pipeline
Commercially focused keywords
Plenty of agencies chase volume that never turns into revenue. We deliberately target the lower volume, higher value searches your actual buyers use.
Funnel-aligned content
Authoritative resources matched to each stage of a corporate sales cycle, from deep educational assets early to the comparison material that gets a deal over the line.
Clarity on complex services
Niche enterprise propositions struggle to get visibility because nobody can tell what they do. We translate technical offerings into something users and search engines both understand. We do the same for regulated and technical niches, including cyber security SEO.
Built for buying groups
Corporate decisions rarely rest with one person. We build content that answers the different stakeholders who have to sign off, not just the one who searched.
International and multi-service
Campaigns that span borders, service streams and languages, structured so authority is not fragmented across a dozen versions of the same page.
Working with your team
We work alongside in-house marketing and sales so SEO lines up with wider campaigns, goals and reporting, and we handle the heavy lifting rather than adding to your list.
How B2B buyers search and what an engagement includes
B2B buying rarely starts with a brand name. It starts with a problem. Someone searches for the issue they’re trying to fix, reads a few guides, asks ChatGPT or Gemini to compare options and builds a shortlist. By the time they fill in a form, several people have had their say and much of the decision is already made.
That changes what good SEO looks like. Search volumes are smaller than in consumer markets, but each enquiry is worth far more, so traffic for its own sake isn’t the goal. Being present at each step of the research is: the problem searches, the comparison and ‘best tool for’ searches, the questions finance and procurement ask, and the brand checks that happen once you’re on the list.
Here’s what an engagement with us includes.
An audit and a plan. We start with a technical and content audit, map the searches your buyers make at each stage and agree priorities tied to pipeline rather than rankings.
Technical SEO. We fix what stops pages being crawled, indexed and understood, from site structure and internal linking to speed and templates. On larger sites that’s often where the quickest gains sit.
Content for every stage. Problem-led guides, service and solution pages, comparison and use-case pages, and the proof pages buyers look for before they get in touch. We write for everyone on the buying committee, not only the person who searched first.
Digital PR and authority. We earn mentions and links from the publications your buyers already trust, which also shapes what AI assistants say about you.
AI search visibility. We track how often you’re named in ChatGPT, Gemini and Google’s AI Overviews for the questions that matter, and close the gaps.
Reporting against pipeline. We report on enquiries and the pages that produce them, so you can see what’s working and where to put more effort.
It’s the approach behind a 250% increase in lead volume for Vortexa and a doubling of organic traffic for Exclusive Networks. Every engagement is scoped to your site and market after the audit, so there’s no set package. If you’d like to see where you stand first, book a free strategy session.
B2B SEO case studies
Case studyExclusive Networks
Read the case study Exclusive Networks. Organic traffic doubled through one global site.
We fixed the technical foundations, then rebuilt a tangle of vendor microsites and regional sites into one clear structure.
- 100%Organic traffic
- 40+Site health points
- 10%Lower bounce rate
Case studyCorndel
Read the case study Corndel. A full CMS migration with zero authority lost.
We audited first, then mapped every page, link and ranking that carried Corndel’s authority and redirected them before launch.
- 0%Authority lost
- 50Domain Authority
- 540+Keywords held
Case studySun Leisure
Read the case study Sun Leisure. 274% more transactions from buyers ready to purchase.
We focused on buyers ready to purchase, then tightened the site’s structure, speed and landing pages around them.
- 274%Transactions
- 20%Organic users
- #1Gazebo weights
Reporting
We show you what’s working, and what isn’t
Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.
AI searchAI referral traffic
1,284visits from AI platforms in October▲213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visitsNovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,435▲57% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Brand mentionsAI search
214
▲18%from 181 in September
Answers naming youAI search
31%
▲9 ptsfrom 22% in September
Times your site was citedAI search
118
▲24%from 95 in September
Prompts trackedAI search
240
▲40 addedfrom 200 in September
Competitors trackedAI search
6
▲2 addedfrom 4 in September
Answers analysedAI search
640
▲7%from 600 in September
Average position in answersAI search
3.4
●Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
▼3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Assistants
Gemini96
36% of 266 answersChatGPT71
27% of 263 answersPerplexity47
18% of 261 answersShare of answers across competitors
Competitor A268
37% of mentionsYour brand (you)214
29% of mentionsCompetitor B112
15% of mentionsCompetitor C58
8% of mentionsCompetitor D44
6% of mentionsCompetitor E38
5% of mentionsCirculate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by countryUnited Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on monthDesktop PageSpeedPageSpeed
97/100Good+4 month on monthCrawl healthSite audit
94/100Good+6 month on monthLargest contentful paintMobile
2.9sNeeds work−0.8s month on monthInteraction to next paintMobile
140msGoodCumulative layout shiftMobile
0.02GoodPages with errorsSite audit
3GoodDown from 41Circulate × Your brand · October report18 / 34
Demo data. Your report uses your prompts, your competitors and your numbers.
Who else we’ve done it for
They delivered a full site audit, content migration and a new content launch plan in under a month, and the website is already performing far better from a technical SEO standpoint. They are also approachable, easy to work with and highly responsive. A talented team who make collaboration straightforward and enjoyable.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
B2B SEO agency FAQs
What makes B2B SEO different to B2C?
Volumes are smaller and the value per visit is far higher. A term with 90 searches a month can be worth more than one with 9,000 if those 90 are procurement managers with a budget. So the work is about intent and qualification, and success looks like fewer, better enquiries.
Can you work with niche or technical service areas?
Yes. Niche and technical service areas are where B2B SEO works best, because the competition is thinner and the buyers are specific about what they need. We spend the first weeks learning the language your market actually uses, usually from your sales team rather than a keyword tool.
Do you support international campaigns?
Yes. We run international B2B programmes with hreflang, proper market-by-market keyword work and localisation rather than translation. Copy translated straight from English tends to rank for nothing, because the terms buyers use in each market are rarely direct equivalents.
Will you work with our internal marketing and sales teams?
We ask to. Sales know the objections that come up on every call and the language buyers actually use, and both belong on the site. Marketing know the campaign calendar the content has to fit. A half hour with each is usually worth more than a week of desk research.
What investment is typical for B2B SEO?
We scope every retainer to your site, so there’s no price list. B2B programmes tend to be steadier than ecommerce ones, since the page count is lower and the work is depth rather than scale. The exception is a site facing a migration or a structural problem, where the first quarter costs more and the rest costs less.
Our search volumes are tiny. Is SEO still worth it?
Usually yes. Low volume terms are cheap to win, and in B2B they convert at rates that make the maths work on a handful of visits a month. Exclusive Networks doubled organic traffic through structure alone. The question to ask is what one new client is worth, not how many people are searching.
How do you reach a buying group rather than one person?
By writing for each role that touches the decision. The practitioner searches for how something works, the manager for comparisons, finance for cost and risk. Those are different pages and different terms. Covering only one of them is why deals stall after the first conversation.
How do you connect rankings to pipeline?
We tie landing pages and entry terms to opportunities in your CRM, so reporting shows which content produced pipeline rather than which post got read. It needs your CRM connected properly, which is often the first thing we fix. Until that’s in place, organic gets credited to direct traffic and looks weaker than it is.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.
Further reading on B2B SEO
B2B solution pages that rank and convert
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
B2B solution pages that rank and convert
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Measuring B2B SEO by pipeline, not trafficFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Measuring B2B SEO by pipeline, not traffic
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Account based SEO: winning the searches your target accounts makeFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Account based SEO: winning the searches your target accounts make
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987