B2B SEO Agency

Volumes are smaller and the value per visit is far higher. A term with 90 searches a month can be worth more than one with 9,000 if those 90 are procurement managers with a budget. So the work is about intent and qualification, and success looks like fewer, better enquiries.

Yes. Niche and technical service areas are where B2B SEO works best, because the competition is thinner and the buyers are specific about what they need. We spend the first weeks learning the language your market actually uses, usually from your sales team rather than a keyword tool.

Yes. We run international B2B programmes with hreflang, proper market-by-market keyword work and localisation rather than translation. Copy translated straight from English tends to rank for nothing, because the terms buyers use in each market are rarely direct equivalents.

We ask to. Sales know the objections that come up on every call and the language buyers actually use, and both belong on the site. Marketing know the campaign calendar the content has to fit. A half hour with each is usually worth more than a week of desk research.

Retainers start from £3,000 a month. B2B programmes tend to be steadier than ecommerce ones, since the page count is lower and the work is depth rather than scale. The exception is a site facing a migration or a structural problem, where the first quarter costs more and the rest costs less.

Usually yes. Low volume terms are cheap to win, and in B2B they convert at rates that make the maths work on a handful of visits a month. Exclusive Networks doubled organic traffic through structure alone. The question to ask is what one new client is worth, not how many people are searching.

By writing for each role that touches the decision. The practitioner searches for how something works, the manager for comparisons, finance for cost and risk. Those are different pages and different terms. Covering only one of them is why deals stall after the first conversation.

We tie landing pages and entry terms to opportunities in your CRM, so reporting shows which content produced pipeline rather than which post got read. It needs your CRM connected properly, which is often the first thing we fix. Until that’s in place, organic gets credited to direct traffic and looks weaker than it is.