Cyber Security SEO Agency

Organic visibility for vendors selling trust. SEO services built for buyers who verify everything before they take a call.

Trustpilot

Book a free SEO strategy session

Prefer to talk? Call 0330 122 1322

A CISO won’t click an ad and buy, they’ll read your reports, check your reviews and ask an AI assistant for a shortlist before anyone picks up the phone.

Read it on Trustpilot

Your buyers are asking an assistant which security company to pick

Shortlists happen in AI now

Your buyers are increasingly asking an assistant to shortlist vendors before they ever visit a website. Comparison and “best [category] tool” research has moved into AI answers.

Accuracy is now a ranking factor

This makes structured, citable, technically accurate content a ranking factor in a channel that didn’t exist two years ago. At the same time, every cybersecurity SEO service is promising expertise in the field that most can’t back up. 

Cyber experience you can check

Work with an SEO agency who has a proven track record in cyber and who knows what makes your industry different from other B2B areas.

How we work with you

Black and white photo of an agency team in a working session with a client around a meeting table

We come to you.

Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.

Two strategists mapping customer questions with sticky notes on a glass wall

We map what your buyers search.

We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.

Three people working together at a desk on laptops and a large monitor

We build content security buyers trust.

Expert content around the threats and questions buyers research, with the technical foundations and authority to rank and get cited.

A team sorting sticky notes into columns on a studio wall during a planning session

We show you what’s moving.

Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.

The work that fills a cybersecurity pipeline

Full-funnel coverage

From early research (“what is XDR”, “ransomware protection checklist”) through comparison (“[category] vs [category]”) to purchase-ready searches (“[category] pricing”, “[category] demo”).

Long-term ROI

Paid stops the moment the budget does. Organic keeps ranking through the next funding round, the next compliance deadline, the next breach headline that sends buyers searching.

Competitor and alternative terms

“[Competitor] alternative” and “vs” searches matter more here than in most B2B categories, vendor switching is rare and considered, so being present at that specific moment carries outsized weight.

Retention and expansion content

Content aimed at existing customers and the adjacent buying committee, across security, IT, compliance & legal, who influence renewal and upsell, not just net-new acquisition.

Authority in trusted publications

Earned coverage in outlets security practitioners actually read, Infosecurity Magazine, Dark Reading, The Record, ITPro, not generic marketing placements.

Trust and Compliance

Pages built around what a security review actually asks: SOC 2, ISO 27001, GDPR, NIS2, data residency. Procurement finds the answer before they have to request it.

Cyber security SEO case studies

Case studyExclusive Networks

Exclusive Networks case studyRead the case study

Exclusive Networks. Organic traffic doubled through one global site.

We fixed the technical foundations, then rebuilt a tangle of vendor microsites and regional sites into one clear structure.

  • 100%Organic traffic
  • 40+Site health points
  • 10%Lower bounce rate

Case studyIRIS Audio

Pit crew member wearing a race radio headset, watching the track from the pit wallRead the case study

IRIS Audio. Named in a third of Gemini answers for contact centre buyers.

We mapped the questions contact centre buyers ask, made the site easy for AI platforms to quote and now track every answer each week.

  • 89AI mentions
  • 72Site citations
  • 0Negative mentions

Case studyVortexa

Vortexa case studyRead the case study

Vortexa. 250% more enquiries from a niche, high-value market.

We built the search strategy around Vortexa’s key customers, getting product pages and insight articles ranking for the exact terms analysts and traders search.

  • 250%Enquiries
  • 30%Conversion rate
  • 4xOrganic traffic

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.
AI searchAI referral traffic
Visits sent by AI platforms, month by month · from Google Analytics
1,284visits from AI platforms in October213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visits
NovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,43557% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined
Brand mentionsAI search
214
18%from 181 in September
Answers naming youAI search
31%
9 ptsfrom 22% in September
Times your site was citedAI search
118
24%from 95 in September
Prompts trackedAI search
240
40 addedfrom 200 in September
Competitors trackedAI search
6
2 addedfrom 4 in September
Answers analysedAI search
640
7%from 600 in September
Average position in answersAI search
3.4
Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Prompts checked 1–31 Oct · compared with September, month on monthYouOthers
Assistants
Gemini96
36% of 266 answers
ChatGPT71
27% of 263 answers
Perplexity47
18% of 261 answers
Share of answers across competitors
Competitor A268
37% of mentions
Your brand (you)214
29% of mentions
Competitor B112
15% of mentions
Competitor C58
8% of mentions
Competitor D44
6% of mentions
Competitor E38
5% of mentions
Circulate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
Prompts checked 1–31 Oct · compared with September, month on month
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by country
United Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
PageSpeed and crawl data · compared with last monthGoodNeeds workPoor
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on month
Desktop PageSpeedPageSpeed
97/100Good+4 month on month
Crawl healthSite audit
94/100Good+6 month on month
Largest contentful paintMobile
2.9sNeeds work−0.8s month on month
Interaction to next paintMobile
140msGood
Cumulative layout shiftMobile
0.02Good
Pages with errorsSite audit
3GoodDown from 41
Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

Who else we’ve done it for

They delivered a full site audit, content migration and a new content launch plan in under a month, and the website is already performing far better from a technical SEO standpoint. They are also approachable, easy to work with and highly responsive. A talented team who make collaboration straightforward and enjoyable.

Natasha BerthiaumeCorndel

Our expertise

Google Search

When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.

Visit SEO agency

Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

Visit Technical SEO

Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

Visit Data Insights

AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

Visit AI SEO agency

Social Search

Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.

Visit Social Search

Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.

Visit Digital PR

Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

Visit Conversion

Frequently asked questions

What makes cyber security SEO different from generic B2B SEO?

Buyers are more technical, more sceptical and take longer to decide. Content must withstand scrutiny from security engineers and procurement. We build around competitor comparisons, compliance questions and specific proof points: certifications, integrations, technical detail. These are the details on cyber security services that your audience is looking for and we make sure it’s at the forefront.

How long before we see results?

Most cyber security SEO services see early traction within three to six months, with compounding growth typically from month six onwards. Sales cycles in this sector run long, so we track pipeline influence alongside rankings and traffic.

Do you optimise for AI-driven search and AI Overviews?

Security buyers increasingly ask an assistant to shortlist vendors before visiting a site, so we structure content to be accurately cited in AI Overviews, ChatGPT and Gemini summaries and classic search rankings.

Can you write technically accurate content our security team will actually approve?

That’s built directly into the process. Your team reviews copy before publishing and we work from source material and subject-matter interviews rather than generic drafts. Accuracy problems are the fastest way to lose a technical audience’s trust.

How do you handle content around compliance terms?

We approach terms like SOC 2, ISO 27001 and GDPR very carefully. We write to the certifications and frameworks you actually hold, reviewed by your team before publishing. We won’t imply a compliance status you haven’t earned and we’ll flag if a page needs legal sign-off before it goes live.

Do you build competitor and "alternative to" pages?

Vendor switching in this market is rare and deliberate, so being present for “[competitor] alternative” and comparison searches at that decision moment matters more than it does in most B2B categories.

How do you approach link building and PR for a security brand?

No low-quality links. We pursue coverage in outlets that security practitioners actually read: trade press and technical publications tied to the threat and breach news cycles this market follows. This always works better than generic guest posts that a technical reviewer would spot immediately.

Can you support multiple regions or compliance regimes?

We manage international SEO for security vendors selling across the UK, EU and US, including hreflang, localisation and content that reflects regional frameworks like UK GDPR, EU GDPR and NIS2 rather than treating them as interchangeable.

Will our security or legal team need to review content before it's published?

Ideally, yes. We build that into the workflow, too. For a compliance- and trust-driven audience, a technical or legal review step catches the claims that would otherwise undermine credibility. We’d rather add a review round than publish something a prospect’s security team can pick apart.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.

SaaS vs. Traditional SEO: 4 Major Differences You Can’t IgnoreSaaS SEO

SaaS vs. Traditional SEO: 4 Major Differences You Can’t Ignore

Jozef RaczkaFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987Jozef Raczka8 min
Is SaaS Dead or Just Evolving? The New MethodologySaaS SEO

Is SaaS Dead or Just Evolving? The New Methodology

Jozef RaczkaFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987Jozef Raczka7 min
The 3-3-2-2-2 Rule: Engineering Scalable Revenue for SaaS CompaniesSaaS SEO

The 3-3-2-2-2 Rule: Engineering Scalable Revenue for SaaS Companies

Jozef RaczkaFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987Jozef Raczka8 min