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SEO Audit Services

A one-off SEO audit of your search visibility, with a 12 month forecast of the traffic, revenue and visibility you could realistically reach. You keep everything it produces. 80+ checks, every fix ranked by impact. No retainer. Not sure you need an audit yet? Book a free strategy session first.

Circulate Digital reviews on Trustpilot

Our SEO audit shows you exactly where you stand across Google and AI search, what’s holding you back and what to fix first, with no obligation after.

Read it on Trustpilot

What is included

What our SEO audit services include

Technical SEO

We assess the technical foundations of your site to understand how search engines are crawling and indexing your content, and where small issues may be holding performance back. Visit Technical SEO

Target audience

We review how your search visibility aligns with your target audience to identify gaps between who you want to attract and who is currently finding you. Visit Data Insights

Google Search

We review how your site appears and performs in Google search, assessing rankings, page intent and user pathways to identify opportunities to attract more qualified visitors. Visit SEO

AI Search

We audit how your brand currently appears within AI answer engines such as ChatGPT, Google SGE and Perplexity, assessing how your content is structured, referenced and trusted during the research stage. Visit AI SEO

Social Search

We audit how your brand appears across social platforms, assessing how visible and searchable your content is in line with how social algorithms surface results. Visit Social Search

Digital PR

We audit your current authority signals to understand how media coverage, backlinks and brand mentions are supporting or limiting your search visibility and long-term growth. Visit Digital PR

Conversion

We look at what happens after the click, finding where the journey loses people and what it would take to turn the visibility you already have into enquiries. Visit CRO

Trusted by leading brands

Case studyAlumierMD

AlumierMD case study

AlumierMD. 3 territories migrated in one move.

A medical grade skincare brand active across the UK, US and Canada needed to scale without losing what it had built. We planned and ran the migration across all three territories and protected rankings through the switch.

Read the case study

A single piece of work. No retainer required.

You get the audit, the 12 month forecast and the strategy that comes out of them. There is no obligation to work with us afterwards, and we will say plainly if we do not think we are the right fit.

How it runs

From first call to forecast

01

Discovery consultation

A working session on your current search performance, your goals and where you think the opportunity sits. It tells us what the audit needs to look hardest at.

02

The audit itself

We work through all seven pillars: technical, Google search, AI search, social search, digital PR, data and conversion. Every finding is evidenced, so you can push back on any of it.

03

Your 12 month forecast

We model what traffic, revenue and visibility are realistically reachable over the next 12 months, based on what the audit found rather than on a best case curve.

04

The growth strategy

We walk you through what to do first, what it should be worth and what it will take. You keep the strategy whether or not you go on to work with us.

The first crawler you need to please is no longer Google’s.

AI assistants read your markup, your structure and your entities long before they quote you. The work that makes a site legible to Google is the same work that makes it quotable in an AI answer.

Where AI search fits in the audit

Assistants answer from pages they can reach, render and read. We audit how your brand appears in ChatGPT, Google SGE and Perplexity alongside how it performs in Google, because a page that ranks well and never gets quoted in an AI answer is doing half its job. This part of the audit did not exist three years ago and it is the part that changes fastest.

What you get back

A complete audit of your search visibility

Our audit gives you a clear view of how your brand currently performs across modern search, covering technical gaps, visibility opportunities, authority signals and conversion blockers against all seven pillars of search domination. You get the findings, the 12 month forecast built from them, and the strategy we would run. It is all yours to keep, whoever delivers the work.

Everything that gets you found

Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

Visit Technical SEO

Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

Visit Data Insights

Google Search

When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.

Visit SEO agency

AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

Visit AI SEO agency

Social Search

Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.

Visit Social Search

Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.

Visit Digital PR

Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

Visit Conversion

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.
AI searchAI referral traffic
Visits sent by AI platforms, month by month · from Google Analytics
1,284visits from AI platforms in October213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visits
NovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,43557% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined
Brand mentionsAI search
214
18%from 181 in September
Answers naming youAI search
31%
9 ptsfrom 22% in September
Times your site was citedAI search
118
24%from 95 in September
Prompts trackedAI search
240
40 addedfrom 200 in September
Competitors trackedAI search
6
2 addedfrom 4 in September
Answers analysedAI search
640
7%from 600 in September
Average position in answersAI search
3.4
Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Prompts checked 1–31 Oct · compared with September, month on monthYouOthers
Assistants
Gemini96
36% of 266 answers
ChatGPT71
27% of 263 answers
Perplexity47
18% of 261 answers
Share of answers across competitors
Competitor A268
37% of mentions
Your brand (you)214
29% of mentions
Competitor B112
15% of mentions
Competitor C58
8% of mentions
Competitor D44
6% of mentions
Competitor E38
5% of mentions
Circulate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
Prompts checked 1–31 Oct · compared with September, month on month
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by country
United Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
PageSpeed and crawl data · compared with last monthGoodNeeds workPoor
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on month
Desktop PageSpeedPageSpeed
97/100Good+4 month on month
Crawl healthSite audit
94/100Good+6 month on month
Largest contentful paintMobile
2.9sNeeds work−0.8s month on month
Interaction to next paintMobile
140msGood
Cumulative layout shiftMobile
0.02Good
Pages with errorsSite audit
3GoodDown from 41
Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

Frequently asked questions

What do I actually get?

An audit of your search visibility across all seven pillars, a 12 month forecast for traffic, revenue and visibility built from what the audit finds, and the strategy we would run to get there. You keep all three, whether or not you go on to work with us.

How long does it take?

It starts with a discovery consultation, then two to three weeks for most sites. The audit and data pulls take a few days, and the rest is analysis and building the forecast. Larger sites with several templates or territories take longer. We give you the timeline on the first call, not after.

How is it priced?

It is a one-off piece of work with a fixed fee, not a retainer. We confirm the fee on the first call, once we have seen the size of the site and what the audit needs to cover. If the forecast says the opportunity is small, we will tell you that before you spend anything.

Do you need access to our site?

Read access to Google Search Console and Google Analytics, and ideally a look at your CMS. We can run a useful audit from public data alone, but access makes both the findings and the forecast far sharper, particularly around indexation and around what is genuinely driving revenue.

How accurate is a 12 month forecast?

It is a model, not a promise, and we say so on the call. It is built from your current visibility, real search demand and what the audit says is fixable, rather than from a best case curve. We show the assumptions behind it so you can push back on any of them. We do not guarantee rankings or revenue.

What happens if we want you to deliver it?

Then we quote for delivery separately and you decide. We scope every retainer to your site, so there’s no price list. The audit fee is a one-off and is not a deposit against that. There is no obligation at any point, and we will say when we think another agency or no agency is the better answer.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

A cut-out hand presses a plaster over a crack in a server rack as a paper bar chart topples beside it, on yellow.
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