25.8% uplift in CTR across a three-territory migration

We promised to steer a multi-territory migration without the drama, and set things up for some serious growth in the year ahead. Simple, right?

Their partnership with us focused on three core objectives: Improve organic traffic through non-branded search Build and strengthen rankings for existing non-branded keywords Maintain a site health score of 95%+

Not only was the migration across three territories, but it also involved a full CMS transition to Shopify. Migrations do boost long-term growth, but they also come with some very real SEO risks, including: Traffic volatility post-launch Changes in content value and structure Technical challenges impacting crawlability and indexation Maintaining authority signals during domain and platform changes

Our strategy was delivered in phases, aligned to the lifecycle of the migration and post-launch performance: Migration & Domain Strengthening Technical SEO & Site Health Improvements Content & Blog Optimisation Performance Recovery & SERP Growth Future-Focused Keyword & Brand Alignment

Each phase built upon the last, ensuring that short-term challenges translated into long-term opportunities.

The site migration was the primary focus across Q1 and Q2. Our goal was not only to preserve performance but to enhance the site’s ranking potential post-launch. Domain Authority increased by 17.74% , rising to 74 overall Similar authority improvements were seen across the US and CA domains The site was repositioned to compete for significantly more competitive non-branded keywords