Generative Engine Optimisation

GEO is the future of search. We can put you at the forefront.

What GEO Means

GEO, or Generative Engine Optimisation, means being found by AI-led search engines. So why do so many agencies treat it like any other SEO approach?

Generative engines like ChatGPT, Perplexity and Google’s AI Overviews are more about content and authority than traditional keyword signals. GEO is about being the source a generative engine actually cites when it synthesises an answer instead of returning ten blue links. There’s no ranking position to chase and no click guaranteed even when you win, the AI names your brand as the answer and the user never reaches your site.

Of course, keywords and backlinks still matter as SEO authority signals, but to win that citation takes structured, machine-readable content and clear entity signals. Most agencies still measure success by rankings and traffic, metrics that don’t capture whether an AI is citing you at all. We built AI Search as a core service pillar from day one, treating GEO as its own discipline rather than a rebrand of the SEO checklist.

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Our expertise

Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

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Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people who are capable of engaging, converting, and driving real business value.

See Data Insights

Google Search

When your audience moves from AI answers to more in-depth research, we make sure your brand dominates the traditional SERPs.

See Google Search

AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

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Social Search

Social Search ensures your brand isn’t just visible, but genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations, and inspiration.

See Social Search

Digital PR

As a search marketing agency, we help brands earn authoritative media coverage, quality backlinks, and brand mentions that directly support SEO growth and long-term brand value.

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Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. The result? Higher sales, higher ROI and a website that works as hard as your marketing.

See Conversion

Our full-service approach to GEO

01

AI visibility audit

We start by finding out where you actually stand: which prompts your brand already appears in, which our competitors own and where the gaps are across ChatGPT, Perplexity, Copilot and AI Overviews.

02

Content structuring

We rebuild key content so generative engines can parse it fast and cite it confidently: clear entity definitions, tightly structured answers, schema and semantic markup that removes any ambiguity about what you do and who it’s for.

03

Authority signalling

Generative engines lean heavily on trust signals from across the web, not just your own site. We use digital PR and credible third-party mentions to build the authority that makes a brand a reliable source.

04

Testing and refining

Rankings alone don’t show whether it’s working. We track citation frequency and share of voice across AI platforms, then feed that back into the strategy so visibility keeps improving as the models change.

GEO Agency Services

GEO success needs more than one tactic

Getting your brand cited by AI isn’t about a single solution. You need to run an audit to see where your brand appears or doesn’t. You need to run competitor analysis for those prompts. You need content that AI models can easily understand and quote. On the technical side, you need entity and schema markup.

All this has to be paired with a signal-improving digital PR focus. You also need to track these, so you know when and where your brand appears. Most of all, you need an agency that can do all of this with years of GEO experience. We could be that agency for you.

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Why GEO Matters

Your audience are already on AI search

66% of 18-24 year olds now use ChatGPT as a search engine, just behind the 69% who still use Google. That gap is fast closing across every demographic. When a generative engine answers a question directly, there’s no guarantee of a click, even when it names you.

Get it right and your brand is the trusted source quoted in the answer. Get it wrong and you’re invisible, however well you rank on page one. GEO isn’t a replacement for SEO, it’s what happens when your existing search investment has to work for a new kind of search engine as well as the old one.

Nory

We prepared Nory for AI search and got a 76% user increase.

We implemented advanced schema, tested against AI search and LLMs, while refining content to align with E-E-A-T principles and target 40 AI Overview keywords. This helped put Nory ahead of the competition from the start.

See case study

Generative Engine Optimisation FAQs

How does GEO differ from SEO?

SEO gets your pages ranked in traditional search results, built on keywords, backlinks and on-page optimisation. GEO is about getting your brand cited as the answer when a generative engine like ChatGPT or Perplexity writes a response instead of returning a list of links. The foundations overlap heavily: technical SEO, structured data, real authority, but GEO adds a layer on top: making content easy for a model to understand, trust and quote directly.

Is GEO Replacing SEO?

Be wary of anyone who tells you it is, as both are set to co-exist for the foreseeable future. Generative engines still rely on the same crawlable, well-structured, authoritative sites that traditional SEO is built on. GEO doesn’t replace that work; it extends it by adding the specific signals that help AI systems interpret and cite your content correctly. Drop your SEO foundations, and GEO has nothing left to build on.

What are the differences between AEO and GEO?

They’re closely related and are often used interchangeably, more often than they should be. GEO is specifically about being cited by generative engines when they write an AI-generated answer from scratch. AEO covers the broader world of automated answers, including the structured answer formats that have existed in search for years.

What is best agency for GEO?

There’s no single “best,” but look for an agency treating GEO as a genuine discipline rather than a rebrand of an existing SEO package. That means real testing across AI platforms, the technical SEO foundations to back it up and a digital PR capability to build the authority generative engines rely on. We built GEO into our service pillars for that reason, backed by the same technical SEO and digital PR expertise we deliver across every other pillar, plus our track record with existing clients.

Why do I need an agency to do my GEO?

GEO is moving fast enough that doing it alone gets expensive quickly. It takes ongoing testing across multiple AI platforms, technical implementation most in-house teams don’t have the bandwidth for and a digital PR function to build off-site authority signals. An agency working across multiple brands spots patterns and platform changes faster than a single in-house team watching only its own performance.

What are the main GEO platforms?

The ones that matter most for UK businesses right now are ChatGPT, Perplexity, Google’s AI Overviews and AI Mode, Microsoft Copilot and Google Gemini. That list will keep shifting as usage grows and new tools launch, which is exactly why ongoing monitoring is part of GEO.