Generative Engine Optimisation Agency

When the answer is written from scratch, something has to be the source. We make that your brand. Book a free AI search audit and see exactly who gets quoted in your place.

ChatGPT, Gemini and Perplexity only credit a handful of sources in each answer, and our job is making sure your brand is one of them every time.

What we build

The work that gets you into the answer

Citation baseline

Where you stand today across ChatGPT, Gemini, Perplexity and AI Overviews for the prompts your buyers actually use, and which competitors are being named instead of you.

Content models want to quote

Generative engines lift passages, not pages. We write self contained sections with a clear claim, the evidence behind it and the context a model needs to quote you accurately.

Source authority

Named experts, original data, real credentials and consistent entity signals across the web, so when a model weighs who to trust on a topic, your brand is a safe pick.

Prompt and entity coverage

We work from the prompts people actually type, not keyword lists, and cover the whole theme so you are a candidate source however the question is phrased.

How often you are named across AI platforms for your priority prompts, tracked against a baseline and against the competitors being cited in your place. Closely related to answer engine optimisation, which targets the answer box in traditional search.

Traditional search, still counted

Rankings, snippet ownership and organic traffic tracked alongside the AI metrics rather than instead of them, because your customers move between the two without noticing.

Trusted by leading brands

Case studyBuzz Capital

Buzz Capital. 480+ commercial keywords, from a standing start.

Buzz Capital had a site that was not built for search and messaging that did not land. We rebuilt the structure and the content around commercial intent, taking them from low visibility to more than 480 commercial keywords.

Read the case study

AI answers can’t be bought or guaranteed. We raise your odds with measurable work and report them honestly.

Citations are the measure

How often AI names you

We track how often you are named across ChatGPT, Gemini, Perplexity and AI Overviews for the prompts that matter to you, measured against a baseline rather than a hunch.

Who’s cited in your place

Then who is being cited in your place, prompt by prompt, so you can see exactly where the gap is and what closing it is worth.

Google in the same report

Traditional visibility sits in the same report. Your buyers move between a generated answer and a blue link without thinking about it, so your measurement should cover both.

Why trust us with it

What we can influence, and what nobody can

Generative results are assembled rather than ranked, which changes what generative engine optimisation can honestly promise. No agency controls what a model returns for a given prompt, and there is no submission process. What can be influenced is whether your pages are specific enough, sourced well enough and structured clearly enough to be worth pulling into an answer.

We track this against the prompts your buyers actually use rather than a generic list, and report how often you appear, which pages get cited and what happens to those pages afterwards. Where a competitor is being quoted instead of you, we look at what their page does that yours does not, which is usually clearer sourcing rather than more words.

Our expertise

Google Search

When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.

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Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

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Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

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Social Search

Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.

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Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.

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Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

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Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.

AI searchAI referral traffic

Visits sent by AI platforms, month by month · from Google Analytics

1,284visits from AI platforms in October213% year on year

ChatGPT61%

Perplexity18%

Gemini12%

Copilot6%

Claude3%

Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits

1,284 visits

NovDecJanFebMarAprMayJunJulAugSepOct

Circulate × Your brand · October report22 / 34

ConversionsOctober conversions1–31 Oct, compared with October 2025

Conversion rate12.4%+1.6 pts

October 2025912conversions

1,43557% year on year

Where they came from

Form submissions612

Phone clicks391

Strategy calls booked248

Demo requests184

October 2025 · 912Growth this year · +523

Across every assistant trackedVisibility

Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined

Brand mentionsAI search

214

18%from 181 in September

Answers naming youAI search

31%

9 ptsfrom 22% in September

Times your site was citedAI search

118

24%from 95 in September

Prompts trackedAI search

240

40 addedfrom 200 in September

Competitors trackedAI search

2 addedfrom 4 in September

Answers analysedAI search

640

7%from 600 in September

Average position in answersAI search

3.4

Holdingfrom 3.3 in September

AI Overview citationsGoogle

3from 15 in September

Circulate × Your brand · October report24 / 34

Assistants and competitorsWho named you

Prompts checked 1–31 Oct · compared with September, month on monthYouOthers

Assistants

Gemini96

36% of 266 answers

ChatGPT71

27% of 263 answers

Perplexity47

18% of 261 answers

Share of answers across competitors

Competitor A268

37% of mentions

Your brand (you)214

29% of mentions

Competitor B112

15% of mentions

Competitor C58

8% of mentions

Competitor D44

6% of mentions

Competitor E38

5% of mentions

Circulate × Your brand · October report29 / 34

Visibility by assistantPrompts you appeared in

Prompts checked 1–31 Oct · compared with September, month on month

PromptVisible onSentimentCheckedChange

Best [your service] provider in the UKGPTGEMPPXPositive6New

[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer

Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers

Is [your brand] worth it?GPTGEMPPXPositive6No change

Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer

What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan

[Your service] agency near meGPTGEMPPXPositive6+1 answer

Who are the leading [your service] companies?GPTGEMPPXNeutral6New

Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change

Circulate × Your brand · October report25 / 34

AudienceWhere your audience is

1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits

41%of visits came from the United Kingdom, out of 32 countries sending traffic.

Sessions by country

United Kingdom41%

United States18%

Ireland7%

Germany6%

Netherlands5%

Australia4%

Circulate × Your brand · October report12 / 34

Site healthTechnical SEO

PageSpeed and crawl data · compared with last monthGoodNeeds workPoor

Mobile PageSpeedPageSpeed

82/100Needs work+11 month on month

Desktop PageSpeedPageSpeed

97/100Good+4 month on month

Crawl healthSite audit

94/100Good+6 month on month

Largest contentful paintMobile

2.9sNeeds work−0.8s month on month

Interaction to next paintMobile

140msGood

Cumulative layout shiftMobile

0.02Good

Pages with errorsSite audit

3GoodDown from 41

Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

Frequently asked questions

What is GEO optimisation?

GEO optimisation is the work that gets AI tools such as ChatGPT and Google’s AI Overviews to quote and cite your pages. It covers how your content is structured, which sources mention you and how clearly you answer the questions buyers ask.

How does GEO differ from SEO?

SEO gets your pages ranked in traditional search results, built on keywords, backlinks and on-page optimisation. GEO is about getting your brand cited as the answer when a generative engine like ChatGPT or Perplexity writes a response instead of returning a list of links. The foundations overlap heavily: technical SEO, structured data, real authority, but GEO adds a layer on top: making content easy for a model to understand, trust and quote directly.

Is GEO Replacing SEO?

Be wary of anyone who tells you it is, as both are set to co-exist for the foreseeable future. Generative engines still rely on the same crawlable, well-structured, authoritative sites that traditional SEO is built on. GEO doesn’t replace that work; it extends it by adding the specific signals that help AI systems interpret and cite your content correctly. Drop your SEO foundations, and GEO has nothing left to build on.

What are the differences between AEO and GEO?

They’re closely related and are often used interchangeably, more often than they should be. GEO is specifically about being cited by generative engines when they write an AI-generated answer from scratch. AEO covers the broader world of automated answers, including the structured answer formats that have existed in search for years.

What is best agency for GEO?

There’s no single “best,” but look for an agency treating GEO as a genuine discipline rather than a rebrand of an existing SEO package. That means real testing across AI platforms, the technical SEO foundations to back it up and a digital PR capability to build the authority generative engines rely on. We built GEO into our service pillars for that reason, backed by the same technical SEO and digital PR expertise we deliver across every other pillar, plus our track record with existing clients. You can download the GEO playbook to see how we approach it.

Why do I need an agency to do my GEO?

GEO is moving fast enough that doing it alone gets expensive quickly. It takes ongoing testing across multiple AI platforms, technical implementation most in-house teams don’t have the bandwidth for and a digital PR function to build off-site authority signals. A GEO agency working across multiple brands spots patterns and platform changes faster than a single in-house team watching only its own performance.

What are the main GEO platforms?

The ones that matter most for UK businesses right now are ChatGPT, Perplexity, Google’s AI Overviews and AI Mode, Microsoft Copilot and Google Gemini. That list will keep shifting as usage grows and new tools launch, which is exactly why ongoing monitoring is part of GEO.

How much does generative engine optimisation cost?

We scope every retainer to your site, so there’s no price list. It is rarely sold alone, because the page work that makes you quotable is the same work that makes you rank, and splitting the two into separate invoices helps nobody. The first month covers prompt research and a baseline of how often you currently appear.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

Book a free strategy session