Overview.
AYM Studio is a fashion brand. We ran an SEO-led Black Friday campaign built on organic momentum.
The objective.
Beat previous sales records, drive traffic and make Black Friday a success.
Our approach.
SEO-led landing pages to capture pre-sale sign-ups, gated VIP access, and sitewide fixes that lifted rankings before the sale.
How we did it.
We captured pre-sale email sign-ups through SEO-led landing pages and teasers, and offered 24-hour VIP access through on-site gating.
A coordinated content calendar, refreshed category copy, structured data and sitewide performance fixes created buzz and lifted rankings.
The results.
We broke every previous daily sales record by 251%, with a 74% increase year on year. 382 new VIP subscribers signed up in three days, and over 1,000 users visited in the first two minutes of VIP access.
- 251%
Above the previous daily sales record.
- 382
New VIP subscribers in three days.
- 1,000+
Users in the first two minutes of VIP access.
- 74%
Increase in sales year on year.
Circulate have been instrumental in our company growth over the past 2 years. They always ensure that we are hitting or exceeding our targets. They always approach our targets with the same enthusiasm as our own internal team, which helps to double the impacts of the results that we are achieving with our company growth.
Basil & Grape
