Start with what is measurable. We track how often your brand appears in AI Overviews and in the assistants your buyers use, which pages get cited, and what happens to the pages those citations point at. That is a different job from ranking, and pretending otherwise is how agencies end up selling the same SEO retainer with a new name on the invoice.
Nory came to us with the problem most software companies have: the proof of the product sat in case studies nobody reached. We restructured how those pages were written and marked up so they could be quoted rather than just crawled, and users reaching them rose 76%.
What we will not do is promise placement. No agency controls what a model returns, and anyone showing you a guaranteed position in an AI answer is describing something they cannot deliver. What we can influence is whether your pages are structured, sourced and specific enough to be worth quoting, and whether the claims on them can be verified elsewhere.
Most of the gap we find is unglamorous. Product pages written for people who already know the category, claims with no source behind them, and a site structure that makes it hard for anything to tell which page is the authority on a topic. Fixing that is slower than adding a schema block, and it is the part that actually changes whether you get cited.
The work sits alongside the rest of search rather than replacing it. The same entity clarity that helps a model quote you correctly also helps Google understand what you sell. Jozef runs the tracking side of this and reports it monthly against the prompts your buyers actually use, not a generic list. Every plan draws on the same AI SEO services in a different mix, depending on the size of the site and how competitive your category is. Retainers start at £3,000 a month, and we do not sell PPC, paid social or paid media, so none of this depends on buying attention.