AI SEOIRIS Audio
IRIS
Audio. Named across one in three Gemini answers for the questions contact centre buyers ask.
Overview.
IRIS Audio builds real-time AI voice isolation for contact centres and other teams where call quality has commercial and regulatory consequences. Danny Daley works inside the business as its fractional CMO, alongside our SEO work.
The objective.
Contact centre buyers now ask ChatGPT and Gemini which noise cancellation software to use. IRIS needed to be the name in those answers, not only a result in Google.
Our approach.
Start from the questions buyers actually ask, sector by sector. Make the site easy for AI platforms to read, trust and quote. Then track the answers every week, not just the rankings.
Map the questions buyers ask.
We built a set of 180 buyer prompts across ChatGPT and Gemini, grouped by audience: BPOs and outsourced centres, retail and e-commerce, utilities, local government and the public sector, healthcare, and banks and insurers. Each one is a question a real buyer asks before they shortlist a vendor.
Make the site easy to quote.
We proposed an audience-based site structure, pulled the compliance content into one hub, wrote a glossary of the terms buyers use and reviewed the schema across the site. Content for each audience was expanded so an AI platform can lift a clear answer and point back to IRIS as the source.
Measure the answers, not just the rankings.
IRIS now gets a weekly AI visibility report alongside the monthly search report. It tracks how often IRIS is named, how often its site is cited, how it is described, and how it compares with the two competitors buyers see most.
The results.
IRIS is now part of the answer. Across 528 AI answers checked in a month, IRIS was named 89 times and its site was cited as a source 72 times. ChatGPT and Gemini both recommend it, in a positive light, for questions like “What’s the best noise cancellation software for call centers?” and its versions for BPOs, retail, utilities, local government, healthcare, and banks and insurers. Not one answer described IRIS negatively.
- 89
Times AI answers named IRIS in a single month.
- 72
Times AI platforms cited the IRIS site as a source.
- 33%
Of Gemini answers name IRIS.
- 0
Negative descriptions. Almost half of all mentions are positive.
What happens next.
Gemini already names IRIS in a third of its answers. ChatGPT is the next target, along with the financial compliance questions where IRIS isn’t named yet. The biggest competitor is still mentioned more often, so share of answers is the number we’re working to move.
In-House Furniture
