Automotive SEO
First on the local search, first on the forecourt. Visibility that fills the diary and the service bay.
Over 92% of car purchases start online and 41% start on Google. Dealerships now compete with national chains on the same result page.
What we build
The work that wins a dealership the local result
Technical audit
Site structure, subpages and cross-device performance assessed properly. Parameter pages checked against filters so your inventory is crawled and indexed rather than quietly ignored.
Keyword mapping
Search queries mapped to each stage of the buying journey, separating casual researchers from buyers chasing a specific model, and matched to the page that should answer them.
Vehicle schema
Custom AutoDealer, Vehicle and Offer schema across the site, so search engines and AI tools read your stock, pricing and location accurately rather than guessing.
Content strategy
Product pages, buying guides and local service pages refreshed, with new content built where the terms your buyers use have nothing to land on.
Local optimisation
Your Google Business Profile, search engine profiles and the local directories that matter, fully optimised so nearby buyers find the forecourt rather than an aggregator.
Aftersales and service bay
Servicing, MOT, parts and repair pages optimised, so the site keeps earning out of season rather than only when someone is buying a car.
Trusted by leading brands
What else we do
Search is bigger than one discipline
Organic SEO
Keywords that map to money, pages that deserve to rank, and links that earn their place.
AI search
Being the answer ChatGPT, Gemini and AI Overviews reach for, rather than the site they scroll past.
Conversion
Traffic is only half of it. We find where the money leaks out of the journey and fix the page, not the theory.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow.
Data insights
Dashboards built around your goals rather than the tool’s defaults, so you can see what search is doing to the business.
Social search
Your buyers search TikTok, YouTube and Reddit before they reach Google. We make sure you turn up there too.
Every listing portal subscription is margin you gave away.
Leaning on aggregators raises your cost per lead and hands the customer relationship to someone else. Ranking for the searches yourself reaches buyers earlier and keeps the margin where it belongs.
Inventory changes faster than most sites can keep up
Stock turns over constantly and manufacturer details change with it. That is exactly why dealership sites struggle to get indexed accurately, and why so many inventory pages never earn anything.
We treat every inventory page as an asset. Clean structure, correct schema and rules that hold as the stock rotates, so the pages are readable to search engines and to the AI tools now answering vehicle questions.
Then we report on what actually matters. Engagement, CTA activations, direct enquiries and converted traffic, rather than a ranking screenshot.
Bathrooms by Design
71%increase in engagement leads
We took an established name in direct-to-consumer retail and built around the search terms their customers were actually using, lifting engagement leads by 71%.
Frequently asked questions
How long does it take to see results?
Local work such as optimising your Google Business Profile and correcting citations usually shows within 30 to 60 days. The bigger structural gains build over the months that follow.
How does automotive SEO differ from standard local SEO?
It is built for fast-changing inventory, multiple locations and local search at the same time. A dealership site has problems a normal ecommerce store does not.
Can SEO reduce our reliance on third-party aggregators?
Yes. Leaning on listing portals raises subscription costs and cuts margin. Ranking for the searches yourself reaches buyers earlier in the journey and keeps the relationship.
What is vehicle schema and why does it matter?
Schema is code that tells search engines and AI tools what your content means. Vehicle and AutoDealer schema structure details like VIN, price, mileage and location so they are read accurately.
How do you measure ROI?
On business outcomes rather than surface metrics. Enquiries, test drive bookings, service bay traffic and converted visits, tracked back to the pages that produced them.
Let’s look at your forecourt online
Send us your domain and we’ll come back with where you rank locally, where the aggregators are taking your buyers, and what is worth fixing first.
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