Automotive SEO Agency
First on the local search, first on the forecourt. Visibility that fills the diary and the service bay.
Over 92% of car purchases start online and 41% start on Google, which puts your dealership up against the national chains on the same page.
Inventory changes faster than most sites can keep up
Inventory that never sits still
Stock turns over constantly and manufacturer details change with it. That is exactly why dealership sites struggle to get indexed accurately, and why so many inventory pages never earn anything.
Every stock page is an asset
We treat every inventory page as an asset. Clean structure, correct schema and rules that hold as the stock rotates, so the pages are readable to search engines and to the AI tools now answering vehicle questions.
Reporting on real enquiries
Then we report on what actually matters. Engagement, CTA activations, direct enquiries and converted traffic, rather than a ranking screenshot.
How we work with you
We come to you.
Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.
We map what your buyers search.
We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.
We build pages that get the enquiry.
Model, service and location pages built around how buyers search, with the technical fixes that win their trust.
We show you what’s moving.
Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.
The work that wins a dealership the local result
Technical audit
Site structure, subpages and cross-device performance assessed properly. Parameter pages checked against filters so your inventory is crawled and indexed rather than quietly ignored.
Keyword mapping
Search queries mapped to each stage of the buying journey, separating casual researchers from buyers chasing a specific model, and matched to the page that should answer them.
Vehicle schema
Custom AutoDealer, Vehicle and Offer schema across the site, so search engines and AI tools read your stock, pricing and location accurately rather than guessing.
Content strategy
Product pages, buying guides and local service pages refreshed, with new content built where the terms your buyers use have nothing to land on.
Local optimisation
Your Google Business Profile, search engine profiles and the local directories that matter, fully optimised so nearby buyers find the forecourt rather than an aggregator.
Aftersales and service bay
Servicing, MOT, parts and repair pages optimised, so the site keeps earning out of season rather than only when someone is buying a car.
Automotive SEO case studies
Case studySun Leisure
Read the case study Sun Leisure. 274% more transactions from buyers ready to purchase.
We focused on buyers ready to purchase, then tightened the site’s structure, speed and landing pages around them.
- 274%Transactions
- 20%Organic users
- #1Gazebo weights
Case studyBathrooms By Design
Read the case study Bathrooms By Design. 71% more leads from organic search.
We rebuilt the information architecture into tightly themed hubs by service type, buyer intent and keyword.
- 71%Leads
- 31%Keywords
Case studyExclusive Networks
Read the case study Exclusive Networks. Organic traffic doubled through one global site.
We fixed the technical foundations, then rebuilt a tangle of vendor microsites and regional sites into one clear structure.
- 100%Organic traffic
- 40+Site health points
- 10%Lower bounce rate
Reporting
We show you what’s working, and what isn’t
Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.
AI searchAI referral traffic
1,284visits from AI platforms in October▲213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visitsNovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,435▲57% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Brand mentionsAI search
214
▲18%from 181 in September
Answers naming youAI search
31%
▲9 ptsfrom 22% in September
Times your site was citedAI search
118
▲24%from 95 in September
Prompts trackedAI search
240
▲40 addedfrom 200 in September
Competitors trackedAI search
6
▲2 addedfrom 4 in September
Answers analysedAI search
640
▲7%from 600 in September
Average position in answersAI search
3.4
●Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
▼3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Assistants
Gemini96
36% of 266 answersChatGPT71
27% of 263 answersPerplexity47
18% of 261 answersShare of answers across competitors
Competitor A268
37% of mentionsYour brand (you)214
29% of mentionsCompetitor B112
15% of mentionsCompetitor C58
8% of mentionsCompetitor D44
6% of mentionsCompetitor E38
5% of mentionsCirculate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by countryUnited Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on monthDesktop PageSpeedPageSpeed
97/100Good+4 month on monthCrawl healthSite audit
94/100Good+6 month on monthLargest contentful paintMobile
2.9sNeeds work−0.8s month on monthInteraction to next paintMobile
140msGoodCumulative layout shiftMobile
0.02GoodPages with errorsSite audit
3GoodDown from 41Circulate × Your brand · October report18 / 34
Demo data. Your report uses your prompts, your competitors and your numbers.
Who else we’ve done it for
These guys are the real deal - what you want from your digital agency. They do not just listen and action, they will push you further, not the other way around (which makes a refreshing change from previous agencies). You will know there is an actual passion behind helping you grow your digital presence. I personally enjoy working with each member of their team and would not hesitate to recommend them to anyone.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
Frequently asked questions
How long does it take to see results?
Local work such as optimising your Google Business Profile and correcting citations usually shows within 30 to 60 days. The bigger structural gains build over the months that follow.
How does automotive SEO differ from standard local SEO?
It is built for fast-changing inventory, multiple locations and local search at the same time. A dealership site has problems a normal ecommerce store does not.
Can SEO reduce our reliance on third-party aggregators?
Yes. Leaning on listing portals raises subscription costs and cuts margin. Ranking for the searches yourself reaches buyers earlier in the journey and keeps the relationship.
What is vehicle schema and why does it matter?
Schema is code that tells search engines and AI tools what your content means. Vehicle and AutoDealer schema structure details like VIN, price, mileage and location so they are read accurately.
How do you measure ROI?
On business outcomes rather than surface metrics. Enquiries, test drive bookings, service bay traffic and converted visits, tracked back to the pages that produced them.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.
Further reading on automotive SEO
Why Expired Vehicle Pages & 404s Are Hurting Your SEO
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Why Expired Vehicle Pages & 404s Are Hurting Your SEO
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
How to Scale Local SEO for Multi-Dealership Automotive GroupsFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
How to Scale Local SEO for Multi-Dealership Automotive Groups
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
An Introduction to Automotive SEO
Fave songDeadmanKarnivool · Sound Awake, 2009
An Introduction to Automotive SEO
Fave songDeadmanKarnivool · Sound Awake, 2009