Overview.
Bathrooms By Design is a prominent name in bathroom retail, with a 3D design service that lets customers plan their bathroom with expert designers. We rebuilt its information architecture and content.
The objective.
The brand was well known, but its organic footprint lacked precise targeting. There were gaps in topical coverage, missing intent-led content and crawl issues from thin templates and weak architecture.
Our approach.
We rebuilt the information architecture into tightly themed hubs by service type, user intent and keyword.
How we did it.
We rebuilt the site's information framework around intent, relevance and scale, restructuring content into tightly themed hubs by service type, user intent and keyword.
That added topical depth and gave users richer, more relevant landing pages, while fixing the thin templates that were causing crawl issues.
The results.
Leads rose 71% and keywords 31%. Qualified organic sessions grew, rankings for priority terms improved and the site now has a sustainable foundation for future growth.
- 71%
Increase in leads.
- 31%
Increase in keywords.
