Overview.
Minga London is a fashion brand that relied heavily on repeat customers. We streamlined its technical and content SEO.
The objective.
Reach new audiences through organic search without disrupting conversion rates. Product categories were only partly optimised and there was no clear view of what was driving results.
Our approach.
A full technical audit and fixes, then shoppable guides, structured data and category pages to open new routes to discovery.
How we did it.
We started with a full technical audit covering load speed, crawl errors and user experience, then fixed what was holding the site back and strengthened Core Web Vitals.
In parallel, we built shoppable guides to open new routes to discovery, and added structured data and category pages so search engines and AI tools could understand the key collections.
Continuous testing and performance reviews now guide what we optimise next.
The results.
Ranking keywords rose 140% and revenue 27%.
- 140%
Increase in keywords.
- 27%
Increase in revenue.
Since partnering with Circulate, we've seen nearly 100% growth, and we're confident that this is just the beginning. Excited to see what we can achieve together in the future!
PRYA
