SEO Agency Melbourne

Your SEO Agency in Melbourne. Helping ambitious brands to dominate search

Trustpilot

Search in Melbourne is shifting from SEO to GEO, and we help your brand show up in both the Google results and the AI answers your customers use.

Why Circulate

Why Circulate is the SEO agency for australia

Dedicated SEO Services

We’re a search-focused agency. SEO isn’t one of 12 things we do, it’s at the centre of everything. That focus means deeper strategy, sharper delivery and stronger long-term results giving you a trusted choice for SEO management in Melbourne.

Built for Brands

We work with businesses across Australia and internationally to help them own their space in search. From B2B services and SaaS platforms to e-commerce and lead generation, we build SEO campaigns around your goals, not templates. Our clients choose us for our clarity, energy and ability to transform complex search landscapes into clear opportunities.

Focussed account management

Your project is led by specialists who are familiar with every element of your platform. They will immerse themselves in everything from your aims to your tone of voice, so no content will be out of place and no action will be unrelated to your goals. We give you complete visibility, proactive insights, and regular strategy reviews, so you’re always in control.

Bespoke Strategies

We develop performance-driven SEO strategies to improve rankings, create stronger content, enhance UX and generate more qualified leads. These disciplines make us a trusted SEO marketing agency in Melbourne.

Trusted by leading brands

A Melbourne SEO agency focussed on real growth

If you’re looking for SEO management in Melbourne that delivers more than just rankings, you’re in the right place.

At Circulate, we build search strategies that do more than boost visibility, they drive qualified traffic and long-term commercial outcomes. We don’t chase traffic for traffic’s sake. Our approach is grounded in understanding how your audience searches, identifying where your opportunities lie, and converting that search intent into real business value. This is why we’re trusted by brands globally.

Case studyOctopus

Octopus. 267% increase in organic traffic.

Investment firm Octopus came to us to build brand awareness across the UK. A full technical audit and focused SEO support lifted organic traffic by 267%.

267%Organic users
47%Impressions

Case studyAlumierMD

AlumierMD. 3 territories migrated in one move.

A medical grade skincare brand active across the UK, US and Canada needed to scale without losing what it had built. We planned and ran the migration across all three territories and protected rankings through the switch.

18%Domain Authority
25.8%Click-through rate
95+Site health

Case studyBuzz Capital

Buzz Capital. 480+ commercial keywords, from a standing start.

Buzz Capital had a site that was not built for search and messaging that did not land. We rebuilt the structure and the content around commercial intent, taking them from low visibility to more than 480 commercial keywords.

480+Commercial keywords
100Core Web Vitals

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.

AI searchAI referral traffic

Visits sent by AI platforms, month by month · from Google Analytics

1,284visits from AI platforms in October213% year on year

ChatGPT61%

Perplexity18%

Gemini12%

Copilot6%

Claude3%

Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits

1,284 visits

NovDecJanFebMarAprMayJunJulAugSepOct

Circulate × Your brand · October report22 / 34

ConversionsOctober conversions1–31 Oct, compared with October 2025

Conversion rate12.4%+1.6 pts

October 2025912conversions

1,43557% year on year

Where they came from

Form submissions612

Phone clicks391

Strategy calls booked248

Demo requests184

October 2025 · 912Growth this year · +523

Across every assistant trackedVisibility

Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined

Brand mentionsAI search

214

18%from 181 in September

Answers naming youAI search

31%

9 ptsfrom 22% in September

Times your site was citedAI search

118

24%from 95 in September

Prompts trackedAI search

240

40 addedfrom 200 in September

Competitors trackedAI search

2 addedfrom 4 in September

Answers analysedAI search

640

7%from 600 in September

Average position in answersAI search

3.4

Holdingfrom 3.3 in September

AI Overview citationsGoogle

3from 15 in September

Circulate × Your brand · October report24 / 34

Assistants and competitorsWho named you

Prompts checked 1–31 Oct · compared with September, month on monthYouOthers

Assistants

Gemini96

36% of 266 answers

ChatGPT71

27% of 263 answers

Perplexity47

18% of 261 answers

Share of answers across competitors

Competitor A268

37% of mentions

Your brand (you)214

29% of mentions

Competitor B112

15% of mentions

Competitor C58

8% of mentions

Competitor D44

6% of mentions

Competitor E38

5% of mentions

Circulate × Your brand · October report29 / 34

Visibility by assistantPrompts you appeared in

Prompts checked 1–31 Oct · compared with September, month on month

PromptVisible onSentimentCheckedChange

Best [your service] provider in the UKGPTGEMPPXPositive6New

[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer

Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers

Is [your brand] worth it?GPTGEMPPXPositive6No change

Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer

What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan

[Your service] agency near meGPTGEMPPXPositive6+1 answer

Who are the leading [your service] companies?GPTGEMPPXNeutral6New

Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change

Circulate × Your brand · October report25 / 34

AudienceWhere your audience is

1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits

41%of visits came from the United Kingdom, out of 32 countries sending traffic.

Sessions by country

United Kingdom41%

United States18%

Ireland7%

Germany6%

Netherlands5%

Australia4%

Circulate × Your brand · October report12 / 34

Site healthTechnical SEO

PageSpeed and crawl data · compared with last monthGoodNeeds workPoor

Mobile PageSpeedPageSpeed

82/100Needs work+11 month on month

Desktop PageSpeedPageSpeed

97/100Good+4 month on month

Crawl healthSite audit

94/100Good+6 month on month

Largest contentful paintMobile

2.9sNeeds work−0.8s month on month

Interaction to next paintMobile

140msGood

Cumulative layout shiftMobile

0.02Good

Pages with errorsSite audit

3GoodDown from 41

Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

SEO in Melbourne: your questions answered

What does your Melbourne SEO agency do?

We run search across technical SEO, content and authority for brands selling into Australia, covering Google and the AI assistants buyers increasingly ask first. Melbourne briefs often involve a site built for one market that now needs to work properly for several, so we start with architecture, indexation and market targeting. From there we build content around local buying intent and earn the coverage that makes you credible in the Australian market.

How much does SEO in Melbourne cost?

We scope every retainer to your site, so there’s no price list. What you pay above that depends on how competitive your category is in Melbourne and how much groundwork the site needs first. We invoice in pounds and can quote the Australian dollar equivalent for your finance team. The figure is fixed monthly after the audit, covering strategy, delivery and reporting.

How long does Melbourne SEO take to show results?

Technical work moves first, usually within the first month or two. Competitive Melbourne terms typically take three to six months to settle, and national Australian terms take longer because there is more ground to cover. We report against enquiries as well as rankings so the progress is visible before the headline positions land.

Do you work across Australian time zones?

Yes. We run accounts for Australian brands from the UK with reporting and calls scheduled to suit you. In practice that means an early UK morning or a late Melbourne afternoon for live calls, with everything else handled asynchronously so nobody is waiting a day for an answer.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

Book a free strategy session

Where we work

International SEO delivery

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