Download your free AI Search Playbook
Eight chapters on building a site and content that generative search can read, trust and quote, plus the signals LLMs use when they choose which brands to feature.
An AI assistant has to be able to read you, trust you and quote you. Get that right and it names you instead of someone else.
What’s inside
Eight chapters, in the order you should read them
01
The new search landscape
Search has moved beyond a list of links into AI-led answers and richer SERP features. Visibility now depends on being easy to summarise, trust and recommend.
02
Where users search now
Discovery is spread across search engines, AI assistants, social platforms, communities and marketplaces. People hop between them to research, compare and decide.
03
What brands must win at in 2026
Understanding real audience questions in context, communicating with a clarity machines can interpret, and building the trust signals that make a brand safe to surface.
04
Why GEO must be part of your strategy
GEO is the natural evolution of SEO in a world where systems interpret intent and generate responses. It connects technical foundations, content and authority into one approach.
05
Technical foundations you can’t ignore
Clean crawl paths, strong indexation control, coherent information architecture, structured data aligned to on-page reality, and a monitoring routine that catches issues early.
06
What to stop over-investing in
Marginal performance wins, mechanical on-page tweaks, and schema rolled out without a clear purpose. All of it soaks up effort without moving the needle.
07
On-page GEO content signals
Pages that are easy to extract and trust. Anticipate follow-up questions, show authorship and sourcing, build topical context with internal links, and write so you can be quoted cleanly.
08
Off-page signals and measurement
Credibility is built beyond your own site. Consistent brand signals, quality third-party mentions and PR, and measurement that tracks inclusion in answers rather than rankings alone.
Trusted by leading brands
The first result is now a sentence.
AI assistants answer the question before anyone reaches your site. The playbook covers what makes a brand quotable in that answer, and what quietly gets skipped.
A complete audit of your search visibility
The playbook tells you what to do. An audit tells you where you stand.
We give you a clear view of how your brand performs across modern search, covering technical gaps, visibility opportunities, authority signals and conversion blockers, all mapped against our seven pillars of search domination.
It’s completely on us, with no strings attached.
Frequently asked questions
What is GEO?
Generative Engine Optimisation is the work of making a brand easy for AI assistants to find, understand, trust and quote when they generate an answer. It covers the same technical and content foundations as SEO, pointed at systems that summarise rather than list.
Is GEO different from SEO?
It is an extension of it, not a replacement. Crawling, indexation, structure and authority all still matter. What changes is the target. You want to be quotable inside a generated answer rather than ranked in a list of links.
Who is the playbook for?
Marketing and SEO leads who already invest in search and want to know what changes now that assistants answer first. It assumes no prior technical knowledge.
What does it cost?
Nothing. Eight chapters, free to download. We ask for an email address so we can send it to you.
Get the playbook
Eight chapters, free, and no strings. Read it, use it, and come to us when you want a second pair of eyes.
Latest insights
Google DeepMind’s New AI Ranking Model Could Rewrite How Search Works – Here’s What It Means for You
Google DeepMind’s New AI Ranking Model Could Rewrite How Search Works – Here’s What It Means for You
What is Instagram SEO? A Fundamentals Guide
What is Instagram SEO? A Fundamentals Guide
What is TikTok SEO? A Fundamentals Guide
What is TikTok SEO? A Fundamentals Guide
