Case Study > SEO
PRYA
PRYA came to Circulate looking for a long-term SEO agency that would drive their product sales through organic search.
The Brief
Following an extensive SEO audit, focusing on technical performance, website content, domain authority and current search engine visibility, Circulate put together an integrated SEO strategy and roadmap that attended to all issues in priority order.
Our Strategy
With a number of technical issues, including poor site speed, an unoptimised internal linking structure, as well as crawling issues, it was our goal to fully optimise the way Google crawled and indexed the site.
Circulate ensured the site speed was in the green! With a site performance score of 95 and all core web vitals passing Google’s guidelines - we saw conversion rates climb by 37%. Our range of technical SEO efforts around crawl budgets also ensured PRYA’s crawl budgets were maximised to improve rankings for the target keywords our strategy was focused on.
The results
We saw a vast improvement across a range of metrics, including a 45% increase in organic product revenue as the visibility of both individual products and entire collections grew rapidly.
With PRYA’s mobile score climbing from 5 to 76, and their desktop score from 33 to 96. This led to a 37% increase in conversion rate and 27.55% increase in sitewide revenue across a 3 month period.
We also saw the site rank for an additional 2.5k keywords in the UK alone, with keywords in positions 1-3 growing by over 300.
45%
Increase in product revenue
37%
Increase in conversion rate
2.5k
Growth in UK keywords
