Overview.
We built an integrated eCommerce SEO strategy and roadmap for PRYA, based on an extensive audit of technical performance, content, authority and search visibility.
The objective.
Poor site speed, an unoptimised internal linking structure and crawling issues were holding the site back. The goal was to fix them in priority order so Google could crawl and index the site properly.
Our approach.
We worked through the roadmap in priority order, starting with site speed, then internal linking and crawl budget.
How we did it.
We worked through the roadmap in priority order, starting with site speed. Pages moved into the green, with a performance score of 95 and all Core Web Vitals passing. The mobile score climbed from 5 to 76 and desktop from 33 to 96.
We then restructured internal linking and worked on crawl budget, so Google could crawl and index the pages that mattered for the target keywords.
The results.
Organic product revenue rose 45%, conversion rate 37% and sitewide revenue 27.55% across three months. The site ranked for an extra 2,500 UK keywords, with keywords in positions one to three growing by more than 300.
- 45%
Increase in product revenue.
- 37%
Increase in conversion rate.
- 27.55%
Increase in sitewide revenue over three months.
- 2,500
Extra UK keywords ranking.
Circulate are a pleasure to work with. They are always quick to respond and take the time to explain everything, including all the digital marketing lingo we don't understand!
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