45% Increase in product revenue through eCommerce SEO

The results

We saw a vast improvement across a range of metrics, including a 45% increase in organic product revenue as the visibility of both individual products and entire collections grew rapidly.

With PRYA’s mobile score climbing from 5 to 76, and their desktop score from 33 to 96. This led to a 37% increase in conversion rate and 27.55% increase in sitewide revenue across a 3 month period.

We also saw the site rank for an additional 2.5k keywords in the UK alone, with keywords in positions 1-3 growing by over 300.


Increase in product revenue


Increase in conversion rate


Growth in UK keywords

Royale | Founder

"From the initial onboarding process, to delivering outcomes aligned with our goals. The team always keep us fully updated on their tasks and if we have any queries, they are quick to advise"

The Brief

Following an extensive SEO audit, focusing on technical performance, website content, domain authority and current search engine visibility, Circulate put together an integrated SEO strategy and roadmap that attended to all issues in priority order.

Our Strategy

With a number of technical issues, including poor site speed, an unoptimised internal linking structure, as well as crawling issues, it was our goal to fully optimise the way Google crawled and indexed the site.

Circulate ensured the site speed was in the green! With a site performance score of 95 and all core web vitals passing Google’s guidelines - we saw conversion rates climb by 37%. Our range of technical SEO efforts around crawl budgets also ensured PRYA’s crawl budgets were maximised to improve rankings for the target keywords our strategy was focused on.