PPC AGENCY

As a fully-fledged PPC agency, we use a diverse range of digital tools to harvest all relevant data to keep your strategy as accurate as possible. We are extremely reliant on data to craft and optimise a campaign completely bespoke to your business’ unique KPIs and goals – from building your target personas to researching the search terms and partner websites that will be best suited to your brand services and products.

We will ensure your budget is spent efficiently to maximise ROI for your business with frequent reviews and optimisations. To ensure we’re consistently pushing for the best results possible, we will review any current account builds and create a robust strategy to improve keyword coverage, campaign layout and ad copy to be optimally suited to Google’s preferences. For clear transparency of campaign progress, we’ll follow this up with completely transparent reporting on all metrics and results that relate directly to the targets set in the initial stages of our relationship.

Pay-per-click advertising is one of the most effective ways to hit your customers as they’re already searching for your product or service with a high purchase intent, which means they are in the latter stages of the conversion funnel. As simple as this may sound, the keywords you need to bid on need to match your objectives perfectly, which is where our laser-focused research methods come into play.

Our PPC agency follows a single keyword ad group approach (SKAG), which allows us the optimum control for both budget management and custom ad copy for each search term we target. We will regularly review search query reports, harvesting high-performing terms and implementing them into our exact match targeting to ensure we’re spending effectively. We will also consistently refine our audiences to ensure we serve our ads to potential customers who are most likely to convert.

Accurate brand representation is important in pay-per-click advertising as it allows your brand to appear completely authentic to your target audience. Our dedicated team of content specialists will deep-dive into every element of your brand’s messaging to ensure we’re representing your brand perfectly in our ads. We will perform audits on your existing content to uncover your ideal tone of voice and approach, as well as to conduct thorough competitor research and extra content opportunities.

We will then deliver pay-per-click advertising messaging that meets the highest standards, with frequent testing and analysis allowing us to revise and optimise your ad content based on what’s working the best.

With data at the forefront of our PPC management strategies, with frequent reviews and reporting, we will always be on top of the insights we need to revise your campaign. Regular realignment is the key to successful PPC results as your audience is constantly growing and expanding, so your campaign should reflect this.

We will remain ahead of the curve by immediately implementing the results from our testing and data analysis as and when we have them to keep your campaign as relevant and timely as possible. We will frequently offer strategy reviews and reports to discuss our findings with you to ensure we are adapting our PPC services to align with your wider business objectives.

We at Circulate know that the search landscape is ever-changing and evolving, so our services should be too. Our PPC management approach is made up of the collective expertise of our team across every department in order to deliver a well-rounded, highly-informed campaign that meets your specific brand objectives.

Our integrated approach to PPC management is reflected in our industry-leading blended campaigns and the fantastic results our clients receive.