SEO Agency

Rankings are the scoreboard, not the goal. We build the search visibility that turns into revenue.

Google handles over 70,000 searches every second. Being findable in the ones that matter to you is the cheapest growth you’ll ever buy.

What we build

The work that moves organic rankings

Where you rank today

Organic search still starts most buying journeys. The value sits in the handful of terms your buyers use. Be the result they see first and the one they can’t ignore.

The keywords your buyers use

The full keyword universe for your business. Volume and difficulty show what’s achievable, intent shows what’s worth ranking for.

Mapping the SERP

Keywords don’t automatically mean traffic. From snippets and People Also Ask to AI Overviews and local packs, we know what a page has to do to earn its place. We map what makes each SERP stand out and how to optimise for it.

Pages that rank

Every page on your site should serve a purpose. We make sure your site is structured for conversion journeys and enhanced with internal links that make it clear why it all matters.

Technical foundations

Crawling, indexation, speed and structure. The underpinnings of making sure your content gets seen by crawlers and customers.

Reporting that shows the business

A dashboard built around your targets. We built our platform in-house to show you everything and deliver in-depth monthly/quarterly reporting.

Trusted by leading brands

Case studyKoibird

Koibird. 294% increase in ranking keywords.

A London fashion brand with a curated edit and a small search footprint. We rebuilt the technical base and the category content together. Ranking keywords rose 294% and organic revenue rose 41%.

Read the case study

70% of clicks are still in the top three results. Page two might as well not exist.

Organic search still starts most buying journeys. The value sits in the handful of terms your buyers use. Be the result they see first and the one they can’t ignore.

Your buyers don’t only search on Google

Google still drives revenue

It’s stopped being the only place a buying decision starts. All the Google Ads in the world won’t help if people are scrolling past them.

Search happens everywhere now

People ask ChatGPT, TikTok and YouTube are search engines, Reddit threads are beating out well-constructed articles. The skills we’ve developed still work, even if the landscape’s changed around them.

One strategy for every surface

That’s the job we take on as an SEO agency. One strategy that puts you in front of your buyers, measured above surface rankings on what drives revenue.

Why trust us with it

How we work // How we prove it

It starts with an audit

Every strategy is built from what we find. If you’ve sat through a pitch where the roadmap was written before anyone crawled the site, you know why this matters.

The auditor does the work

The team you meet at the beginning will be with you all the way through. You get the trust of a respected industry expert working on your account with all the benefits of building a relationship from day one.

No promised positions

We never promise a position. You shouldn’t trust anyone who does. They can’t deliver on it. We’ll never put you in a fight you can’t win. What you can rely on is accurate, honest forecasts and consistent updates on what we’re doing to deliver.

No PPC or paid social

We don’t run PPC or paid social. We just deliver good, clean SEO. Our fixed retainers are built around offering you clear value for money and results that will still be there when your ad spend runs out.

Everything else that gets you found

Google Search

When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.

Visit SEO agency

Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

Visit Technical SEO

Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

Visit Data Insights

AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

Visit AI SEO agency

Social Search

Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.

Visit Social Search

Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long-term brand value at the same time.

Visit Digital PR

Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

Visit Conversion

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.

AI searchAI referral traffic

Visits sent by AI platforms, month by month · from Google Analytics

1,284visits from AI platforms in October213% year on year

ChatGPT61%

Perplexity18%

Gemini12%

Copilot6%

Claude3%

Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits

1,284 visits

NovDecJanFebMarAprMayJunJulAugSepOct

Circulate × Your brand · October report22 / 34

ConversionsOctober conversions1–31 Oct, compared with October 2025

Conversion rate12.4%+1.6 pts

October 2025912conversions

1,43557% year on year

Where they came from

Form submissions612

Phone clicks391

Strategy calls booked248

Demo requests184

October 2025 · 912Growth this year · +523

Across every assistant trackedVisibility

Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined

Brand mentionsAI search

214

18%from 181 in September

Answers naming youAI search

31%

9 ptsfrom 22% in September

Times your site was citedAI search

118

24%from 95 in September

Prompts trackedAI search

240

40 addedfrom 200 in September

Competitors trackedAI search

2 addedfrom 4 in September

Answers analysedAI search

640

7%from 600 in September

Average position in answersAI search

3.4

Holdingfrom 3.3 in September

AI Overview citationsGoogle

3from 15 in September

Circulate × Your brand · October report24 / 34

Assistants and competitorsWho named you

Prompts checked 1–31 Oct · compared with September, month on monthYouOthers

Assistants

Gemini96

36% of 266 answers

ChatGPT71

27% of 263 answers

Perplexity47

18% of 261 answers

Share of answers across competitors

Competitor A268

37% of mentions

Your brand (you)214

29% of mentions

Competitor B112

15% of mentions

Competitor C58

8% of mentions

Competitor D44

6% of mentions

Competitor E38

5% of mentions

Circulate × Your brand · October report29 / 34

Visibility by assistantPrompts you appeared in

Prompts checked 1–31 Oct · compared with September, month on month

PromptVisible onSentimentCheckedChange

Best [your service] provider in the UKGPTGEMPPXPositive6New

[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer

Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers

Is [your brand] worth it?GPTGEMPPXPositive6No change

Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer

What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan

[Your service] agency near meGPTGEMPPXPositive6+1 answer

Who are the leading [your service] companies?GPTGEMPPXNeutral6New

Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change

Circulate × Your brand · October report25 / 34

AudienceWhere your audience is

1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits

41%of visits came from the United Kingdom, out of 32 countries sending traffic.

Sessions by country

United Kingdom41%

United States18%

Ireland7%

Germany6%

Netherlands5%

Australia4%

Circulate × Your brand · October report12 / 34

Site healthTechnical SEO

PageSpeed and crawl data · compared with last monthGoodNeeds workPoor

Mobile PageSpeedPageSpeed

82/100Needs work+11 month on month

Desktop PageSpeedPageSpeed

97/100Good+4 month on month

Crawl healthSite audit

94/100Good+6 month on month

Largest contentful paintMobile

2.9sNeeds work−0.8s month on month

Interaction to next paintMobile

140msGood

Cumulative layout shiftMobile

0.02Good

Pages with errorsSite audit

3GoodDown from 41

Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

Frequently asked questions

Why use SEO?

Your website is the foundation for online growth and your best competitors are already investing here. Done properly, SEO gives you a sustainable route to long-term performance increase.

What makes Circulate different as an SEO agency?

We don’t waste your time. We focus on doing traditional and AI-focussed SEO well over diluting our brand with too many services that we aren’t experts on. We’ll always be clear in our aims and open in our reporting, be it good or bad news.

How quickly will I see SEO results?

Every website is different. We analyse yours top to bottom and prioritise the areas of the roadmap that will have the most impact on your business, so the fastest-moving work happens first.

How do you report on SEO campaigns?

With our proprietary software, we can deliver reporting as soon as we’ve got you connected. You’ll get scheduled calls, monthly & quarterly reporting and weekly updates, so everything is out in the open.

How detailed are your SEO audits?

Our immediate audits are based on an 80+ point list to get to know your business. From there, we run regular checks, with the audit being constructed around your site’s specifics to focus on your improvements.

What happens in the first 90 days?

Month one is audit, tracking and keyword mapping, so we know what’s broken and what’s worth chasing. Month two is the technical fixes and the first round of page work. Month three is content and authority building, once the pages can actually hold a ranking. You’ll receive reporting from the end of month one.

How do you decide which keywords to target?

We look at what you’re already ranking for and what your audience are searching for. If it’s applicable to you, we build it into your strategy.

How much does SEO cost?

Our fixed retainers start from £3,000 p/m. What sits inside that depends on the site: a technical rebuild costs more up front and less later, content-led programmes are steadier month to month. We’ll give you a scope with the hours against each workstream so you can see what you’re paying for.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

Book a free strategy session