Search Marketing Agency

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Search is our speciality. We help ambitious brands turn it into their strongest growth channel across both Google and AI search.

Read it on Trustpilot

Search is where your buyers make up their minds

They search before they call

Most B2B buyers have a shortlist before they fill in a form. If you don’t show up in their searches, you’re not on it.

The answers come from more places

Google, AI answers, TikTok and Reddit all shape the decision now. Cover one and a competitor fills the gaps you leave.

Organic keeps paying back

Rankings, citations and the links digital PR earns keep bringing in enquiries after the work is done, so each new customer costs you less, which is why SaaS brands lean on it.

AI Visibility Report

Free. Eight questions. About two minutes.

64%

Your AI visibility score

C
  • AI answersDoes ChatGPT name you when buyers ask?
  • Google AI OverviewsAre you cited, or is a competitor?
  • Competitor shareWho AI recommends instead of you.
  • Your fix listThe three things worth fixing first.

Trusted by

NHSOctopusVortexaAlumierMDNoryForever New

Does AI recommend your business?

Your buyers ask ChatGPT, Gemini and Google AI before they ever reach your site. If you’re not in those answers, the enquiry goes to a competitor. Our free check shows you where you stand.

  • An instant score: answer eight quick questions and see where you stand straight away.
  • Five AI tools: ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
  • A personal report: our team sends your findings within one working day.
  • No hard sell: free, with no obligation.
Start the AI visibility check

Free, confidential and no obligation to proceed.

How we work with you

Black and white photo of an agency team in a working session with a client around a meeting table

We come to you.

Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.

Two strategists mapping customer questions with sticky notes on a glass wall

We map what your buyers search.

We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.

Three people working together at a desk on laptops and a large monitor

We run every channel as one plan.

Google, AI answers, social search and digital PR worked together, so each channel feeds the next and nothing gets duplicated.

A team sorting sticky notes into columns on a studio wall during a planning session

We show you what’s moving.

Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.

What we do

Our expertise

Google Search

When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.

Visit SEO agency

Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

Visit Technical SEO

Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

Visit Data Insights

AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

Visit AI SEO agency

Social Search

Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.

Visit Social Search

Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.

Visit Digital PR

Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

Visit Conversion

Search marketing case studies

Case studyPRYA

PRYA case studyRead the case study

PRYA. 45% more product revenue from eCommerce SEO.

We worked through the roadmap in priority order, starting with site speed, then internal linking and crawl budget.

  • 45%Product revenue
  • 37%Conversion rate
  • 27.55%Sitewide revenue

Case studyPeter Tyson

Peter Tyson case studyRead the case study

Peter Tyson. 149% revenue growth from technical SEO.

We cleared crawl waste and index bloat, then improved on-page content, structured data, internal linking and speed.

  • 149%Revenue
  • 17%High-intent keywords
  • 1,300+Top 10 keywords

Case studyIRIS Audio

Pit crew member wearing a race radio headset, watching the track from the pit wallRead the case study

IRIS Audio. Named in a third of Gemini answers for contact centre buyers.

We mapped the questions contact centre buyers ask, made the site easy for AI platforms to quote and now track every answer each week.

  • 89AI mentions
  • 72Site citations
  • 0Negative mentions

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.
AI searchAI referral traffic
Visits sent by AI platforms, month by month · from Google Analytics
1,284visits from AI platforms in October213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visits
NovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,43557% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined
Brand mentionsAI search
214
18%from 181 in September
Answers naming youAI search
31%
9 ptsfrom 22% in September
Times your site was citedAI search
118
24%from 95 in September
Prompts trackedAI search
240
40 addedfrom 200 in September
Competitors trackedAI search
6
2 addedfrom 4 in September
Answers analysedAI search
640
7%from 600 in September
Average position in answersAI search
3.4
Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Prompts checked 1–31 Oct · compared with September, month on monthYouOthers
Assistants
Gemini96
36% of 266 answers
ChatGPT71
27% of 263 answers
Perplexity47
18% of 261 answers
Share of answers across competitors
Competitor A268
37% of mentions
Your brand (you)214
29% of mentions
Competitor B112
15% of mentions
Competitor C58
8% of mentions
Competitor D44
6% of mentions
Competitor E38
5% of mentions
Circulate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
Prompts checked 1–31 Oct · compared with September, month on month
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by country
United Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
PageSpeed and crawl data · compared with last monthGoodNeeds workPoor
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on month
Desktop PageSpeedPageSpeed
97/100Good+4 month on month
Crawl healthSite audit
94/100Good+6 month on month
Largest contentful paintMobile
2.9sNeeds work−0.8s month on month
Interaction to next paintMobile
140msGood
Cumulative layout shiftMobile
0.02Good
Pages with errorsSite audit
3GoodDown from 41
Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

Trusted by leading brands

We have been enjoying working with the team at Circulate for over 6 months now. The whole team are a pleasure to work with, they keep us fully updated on the tasks they undertake and if we ever have any issues/queries, they are very quick to advise. They offer excellent client service and we would recommend them to other businesses looking to improve their digital presence.

Daniel LascellesLinda Meredith

Why Circulate

Why choose Circulate as your search marketing agency?

01

Dedicated to Search

Many agencies say they do it all. That often means they don’t excel at anything. At Circulate, we focus only on great SEO. Our Search expertise helps keep up with algorithm changes and user trends, so your business shows up when & where potential customers are ready to buy.

02

Trusted by leading brands

Since 2014, we’ve been the trusted partner of global brands looking to dominate search. We work with e-commerce leaders, B2B service providers and SaaS brands that need their search performance to deliver tangible results. That includes fintech, healthcare, travel and hospitality, cyber security and automotive brands. Whether you’re competing locally or nationwide, we help you become the brand people find first.

03

Certified Google Partner

Trusted expertise backed by industry recognition. When you work with an agency that’s an accredited Google Partner, you can trust that they know search. We use strong technical SEO skills and real experience to turn Google into a steady revenue stream for your business.

04

Proven Results.

We focus on real results. Our team combines technical skills with content strategies that match what users want, helping us meet tough market goals even in challenging industries like fintech. Don’t get distracted by vanity metrics. Work with a team that gets to the heart of what moves revenue for you.

AI is changing what search results look like. We make sure you own the top results and get named in the answers.

Our approach

How we help you dominate search

Find where you’re missing out

We map the searches and AI answers your buyers see, then find the ones your competitors win and you don’t.

Build what search engines trust

Technical fixes, content that answers real questions and digital PR that earns links and mentions. It works for Google and AI tools alike.

Track it and keep growing

We report every month on what’s working and what isn’t, then put the next month’s effort where it pays back.

Search marketing FAQs

What does a search marketing agency do?

A search marketing agency handles your brand’s visibility, authority and lead funnel across search engines and AI answer tools. We fix technical issues, match content to user needs, earn top digital PR links and improve landing pages to turn visitors into leads.

How does this help my business?

Working with a search marketing agency helps you reach buyers already looking for solutions, resulting in higher conversion rates than passive social ads. Good organic search foundations keep bringing results over time, lowering your customer acquisition costs.

How soon can I expect results?

Technical improvements usually raise visibility within sixty days and full campaign results build over three to six months. The timeline depends on your website’s age, health and competition.

Do you prepare for AI & generative search?

We use GEO to help your site rank on Google and get mentioned by ChatGPT, Perplexity and AI Overviews. We add JSON-LD schemas, create direct-answer content and earn 3rd-party citations so large language models trust and recommend your brand.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

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