FinTech SEO Agency
Organic traffic that turns into real transactions, in a sector where a click can cost £30.
Financial buyers don’t act on a guess and neither should your search strategy, because in a YMYL sector credibility is what ranks.
What we build
The work that earns trust in a regulated market
Brand and regulatory immersion
We start with your teams. Your product, your current marketing approach and the regulatory lines you work inside, so nothing we publish creates a problem downstream.
Search intent clustering
We analyse how decision makers actually search when they are evaluating financial software, and build against that rather than against a keyword export with no context.
Trust and authority auditing
Search engines apply heightened scrutiny to financial platforms. We run forensic audits against the Search Quality Rater Guidelines to find what is undermining your credibility.
Technical architecture
Dynamic JavaScript apps and multi-region URL structures break indexation quietly. We read the server logs to see what crawlers are really doing and rebuild from there.
Compliance without the bottleneck
Compliance protocols agreed at the start with your legal team, with approved language set before production, so review does not become the thing that stops publishing.
Revenue measurement
Not rankings for their own sake. Qualified enquiries, account opens and organic revenue, tied back to the pages and the terms that produced them.
Trusted by leading brands
Case studyOctopus
Octopus. 267% increase in organic traffic.
Investment firm Octopus came to us to build brand awareness across the UK. A full technical audit and focused SEO support lifted organic traffic by 267%.
Read the case studySome of these keywords cost £30 a click. You can also just rank for them, and own the cheaper long game.
In finance, AI answers are held to a higher bar
YMYL content gets extra scrutiny
Your Money or Your Life content gets extra scrutiny from search engines and from the assistants built on top of them. Author credentials, data accuracy and site security all decide whether you are quotable.
Products and rules, read accurately
We structure product, pricing and regulatory information so it can be read accurately, and make the expertise behind it visible rather than implied.
Measurement follows the money
Measurement follows the money. Organic revenue and qualified enquiries, not impressions.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
Frequently asked questions
How does FinTech SEO differ from standard B2B or B2C SEO?
It has to meet Google’s Your Money or Your Life standards, which demand strict attention to site security, author credentials and data accuracy on top of everything else.
How quickly can we expect measurable organic revenue?
Technical fixes, indexation improvements and schema updates usually deliver ranking gains within 60 to 90 days, with revenue growth accelerating after that.
How do you handle compliance without slowing content down?
Compliance protocols are agreed at the start of the project. We work with your legal and compliance teams to set approved language before production rather than after it.
What technical problems are common in FinTech?
Crawl budget wasted on large dynamic URL structures, client-side rendering that blocks indexation, and multi-region architectures that fragment authority.
How do you measure ROI?
On commercial outcomes. Qualified enquiries, account opens and organic revenue, tracked back to the pages and search terms responsible.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.
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