VORTEXA
Lead volume increased by 250% across SEO & Google Ads with CPA reduced by 7%
THE BRIEF
Vortexa specialises in providing real-time data on cargo and freight movements. They partnered with Circulate to enhance qualified traffic and improve conversions across both paid search and SEO, with an emphasis on effectively reaching key customer segments.
We achieved this by segmenting our ad sets based on demographics, creating separate campaigns for males and females within targeted age ranges. This approach enabled us to implement a more focused and efficient paid media strategy, resulting in significantly improved conversion rates.
At the same time, we enhanced Vortexa’s SEO by optimising key landing pages for the same demographic targets. This involved making adjustments to on-page content, improving internal linking, and updating metadata, which helped increase organic visibility and ensured consistent messaging across both acquisition channels, resulting in a seamless user journey.
By focusing on our target audience, we were able to bid more aggressively for ad placements while keeping our cost per lead (CPL) efficient.
As a result, we saw a 30% increase in conversion rates and a 250% rise in lead volume compared to the first month of the campaign. Additionally, we successfully scaled the campaign while reducing CPL by 7%.
At the same time, we adopted a search marketing strategy that integrated paid search with SEO. We optimised high-intent landing pages for key search terms, improved internal linking to boost organic authority.
We synchronised our ad messaging with organic content to create a seamless user experience across both channels. This dual strategy significantly enhanced visibility in both paid and organic search results, resulting in increased lead generation and improved long-term search performance.
250%
Increase in enquiries
30%
Increase in conversion rate
“Despite our niche and high-value market presenting its own set of challenges, Circulate continuously produce superior results. Personally, I am most impressed by the time and effort that went into researching our industry and tailoring the strategies to our individual goals.”
Martyna Barysaite, Vorxeta
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
