Product pages that get found and sell. Ecommerce SEO built for a store, not a brochure. Sun Leisure +274% transactions. Apologia +52% revenue. Book a free strategy session and a senior ecommerce SEO consultant will show you where your store is losing sales.
When someone searches for what you sell, you need to be ahead of the competition in the results and convincing from the moment they land.
AI Overviews and assistant-led shopping are moving the discovery step away from the results page. The brands that keep turning up are the ones whose product data, content and authority are legible to a machine.
We structure product and category data so it can be read and quoted, and build the trust signals that decide which brands get named when a buyer asks for a recommendation.
That work sits alongside the rankings and traffic you already measure, not instead of them.
Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.
We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.
Faster pages, cleaner categories and product content built around how shoppers search, in Google and in AI shopping answers.
Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.
The framework that lets search engines crawl, understand and index your store. Site speed, structured data, mobile performance and Core Web Vitals, all pointed at organic visibility.
Metadata, headings, internal linking and site architecture tuned so your categories and products carry topical relevance instead of competing with each other.
Content built for your audience and for intent together. Every page designed to rank for the right terms, attract qualified visitors and turn them into orders.
Strategic link acquisition and digital PR that earns attention from sources worth having, strengthening the trust signals that matter in traditional search and in AI answers.
A structured approach to multiple markets, so your brand stays visible and competitive wherever you sell rather than only where you started.
Answer Engine and Generative Engine Optimisation, so your products stay visible across AI-driven platforms, voice search and whatever the next surface turns out to be.
Case studyPeter Tyson
Read the case study We cleared crawl waste and index bloat, then improved on-page content, structured data, internal linking and speed.
Case studyPRYA
Read the case study We worked through the roadmap in priority order, starting with site speed, then internal linking and crawl budget.
Case studyKoibird
Read the case study A full audit, then technical improvements, landing page work and content refined by how shoppers actually used the site.
Reporting
Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.
Demo data. Your report uses your prompts, your competitors and your numbers.
Circulate are a pleasure to work with. They are always quick to respond and take the time to explain everything, including all the digital marketing lingo we don't understand!
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
An ecommerce SEO expert. We’re an ecommerce SEO company with no account managers, so the ecommerce SEO specialist who plans the work is the one who does it. Our SEO services for ecommerce cover categories, products, site speed and links.
Grows visibility and revenue through organic search. That means site structure, product and category page optimisation, content strategy, technical SEO and authority building, all pointed at traffic that converts into sales.
Most brands see early movement within three to four months, with stronger and more consistent growth from month six. As the site gains authority the results accelerate and hold.
Shopify, Magento, WooCommerce, BigCommerce and bespoke builds. The platform changes what is easy and what needs a developer, not the strategy. Where a platform makes something genuinely hard, such as Shopify’s fixed URL structure, we will tell you what the workaround costs before you commit to it.
Technical fixes can move revenue inside a quarter. Category and product page work usually takes three to six months to compound, and the gains keep building because you are not renting the visibility.
AI results answer the comparison question before anyone reaches your site, so the click you used to get from a listicle now goes to whoever the model quotes. Structured product data, category pages that actually explain the choice, and real authority are what get you quoted. Thin product copy scraped from the manufacturer will not.
Categories, almost always. They target the terms with volume, they hold their rankings when individual products come and go, and they pass authority down to the products beneath them. Product pages are worth the effort once the categories above them are ranking.
Keep the page live if the product is coming back, and say clearly when. If it’s gone for good, redirect to the closest equivalent or the parent category rather than letting it 404. Deleting pages that have earned links throws away the authority you paid for.
We scope every retainer to your site, so there’s no price list. Larger catalogues cost more because the technical work is heavier, not because the strategy differs. We scope against the number of categories and the state of the site rather than headcount, so you can see which parts of the fee are one-off fixes and which are ongoing.
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.
Fave songDeadmanKarnivool · Sound Awake, 2009
Fave songDeadmanKarnivool · Sound Awake, 2009
Fave songDeadmanKarnivool · Sound Awake, 2009Become the brand they find first™
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