KOIBIRD

By taking learnings from previous years and adopting new paid media strategies we were able to make Q4 for KOIBIRD the most successful in years.

Meta Ads Results

Through reducing wasted ad spend and adopting a test and learn approach and utilising new campaign types such as Advantage+ we were able to achieve the following results in quarter four.

294%

Increase in ROAS

131%

Increase in conversion value

41%

Decrease in media spend

Google Ads Results

Through reducing wasted ad spend and adopting a test and learn approach and utilising new campaign types such as Performance Max on Google ads we were able to achieve the following results in quarter four.

53%

Increase in ROAS

47%

Increase in conversion value

5%

Decrease in media spend

The Brief

KOIBIRD is a London-based fashion retail brand existing both online and in-store that aim to make fashion an adventure rather than a chore. They wanted their online fourth quarter to be the most efficient and successful on paid media to date.

Our Strategy

Following an audit on Q4 2023, we were able to identify the strengths and weaknesses across both Google and Meta. From this, we integrated fresh 2024 media buying tactics alongside reducing wasted ad spend to achieve considerable year-on-year growth.

 

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