KOIBIRD
Generating eCommerce growth through paid social & SEO
Gabriella | Head Of Digital
"Its been fantastic working with Circulate. The paid media and SEO teams have been incremental in growing our business and getting us to the next level. I would highly recommend working with them!"
The Brief
Existing both online and in Central London’s Marylebone, KOIBIRD is the designer brand which embraces maximalism and makes fashion fun.
KOIBIRD came to Circulate because they were looking to increase conversions on their website instead of the frequent ‘add to carts’ they were receiving without a complete sales transaction.
Our Strategy
Our paid social experts started by reviewing all KOIBIRD’S paid social campaigns in detail and found that they were lacking a lot of best practices.
Following in-depth industry and competitor research, our skilled paid media professionals dived into audience analysis and identified the perfect customer avatars. This strategy continosely evolved from hyper targeted customer avatars to utilsing new campaign types such as Advantage+ to relay more on content to drive purchases.
The results
The results speak for themselves! We saw a vast improvement in return on ad spend (ROAS) year on year which went up by 57.88%.
The average order value (AOV) also saw an increase of 41.88% per customer year on year and the overall total revenue from Meta saw a 34% increase.
Results are continuing to improve with with us now expanding the marketing into regions outside of the UK such as USA and UAE.
57%
Increase in ROAS
41%
Increase in average order value
34%
Revenue increase from Meta
