By taking learnings from previous years and adopting new paid media strategies we were able to make Q4 for KOIBIRD the most successful in years.
Through reducing wasted ad spend and adopting a test and learn approach and utilising new campaign types such as Advantage+ we were able to achieve the following results in quarter four.
Increase in ROAS
Increase in conversion value
Decrease in media spend
Through reducing wasted ad spend and adopting a test and learn approach and utilising new campaign types such as Performance Max on Google ads we were able to achieve the following results in quarter four.
Increase in ROAS
Increase in conversion value
Decrease in media spend
KOIBIRD is a London-based fashion retail brand existing both online and in-store that aim to make fashion an adventure rather than a chore. They wanted their online fourth quarter to be the most efficient and successful on paid media to date.
Following an audit on Q4 2023, we were able to identify the strengths and weaknesses across both Google and Meta. From this, we integrated fresh 2024 media buying tactics alongside reducing wasted ad spend to achieve considerable year-on-year growth.
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