KOIBIRD
ROAS up 294%, Media Spend decreased by 41%
THE BRIEF
KOIBIRD is a London-based fashion brand known for its curated edits and bold seasonal collections, operating both online and in-store. Their goal was clear: to make the fourth quarter (Q4) their most efficient and high-performing period to date across paid media.
As a specialist search marketing agency, we started with a comprehensive audit of their existing SEO and PPC performance. From there, we implemented a unified search strategy that aligned Google Ads campaigns with targeted technical SEO enhancements, including improvements to landing page speed, structure, and content quality.
This integrated technique led to improved Quality Scores, reduced inefficiencies in ad spending, and increased overall visibility. As a result, we achieved measurable, search-driven growth and a significant uplift in ROI during their peak season.
THE RESULTS
By reducing wasted ad spending, adopting a test-and-learn approach, and leveraging new campaign types, we achieved a significant improvement in our results.
These changes not only made our campaigns more efficient but also enhanced our return on investment (ROI) and overall performance.
By analysing audience behaviour and adjusting creative elements in real-time, we identified new growth opportunities that helped us maintain consistent and scalable results for Koibird.
At the same time, we enhanced the site’s technical SEO by focusing on key performance metrics, including load speed, mobile responsiveness, and crawl efficiency. These improvements not only contributed to stronger organic visibility but also supported the accuracy of conversion tracking. Ultimately, faster site performance played a direct role in enhancing user experience and improving conversion attribution across both paid and organic channels.
294%
Increase in ROAS
131%
Increase in conversion value
41%
Decrease in media spend
“Its been fantastic working with Circulate. The paid media and SEO teams have been incremental in growing our business and getting us to the next level. I would highly recommend working with them!”
Gabriella May, Koibird
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
