Overview.
Koibird is a London fashion brand known for curated edits and bold seasonal collections, with a strong presence online and in store. We built a unified search strategy.
The objective.
Make the busiest season of the year Koibird's most efficient and best-performing period to date.
Our approach.
A full audit, then technical improvements, landing page optimisation and content refinement guided by how users behaved on the site.
How we did it.
We started with a full audit to find what was holding the site back, then combined technical improvements, landing page optimisation and content refinement, adjusting on-page elements as the data came in.
Site speed, mobile usability and crawl efficiency were priorities, which also improved the accuracy of conversion tracking.
The results.
New keywords rose 294% and organic revenue 41%. Faster load times also helped lift conversion rates.
- 294%
Increase in new keywords.
- 41%
Increase in organic revenue.
Minga London
