SaaS SEO Agency
Organic that keeps working after the ad budget stops. Growth built for long buying cycles.
You’re selling a considered product to a technical buyer, and a generic SEO plan was never going to move a sales cycle that long.
Your buyers are asking an assistant which tool to pick
Shortlists moved into AI answers
Comparison and shortlist research has moved into AI answers. When someone asks for the best tool for their use case, a handful of products get named and the rest are not in the conversation.
Product content AI can quote
We structure your product, use case and comparison content so it can be read and quoted, and build the authority signals that decide which software brands get recommended.
Thin feature pages won’t cut it
The days of getting away with thin feature pages are over. The measurement follows the same logic: pipeline and lead quality, not impressions.
How we work with you
We come to you.
Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.
We map what your buyers search.
We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.
We build content buyers shortlist from.
Comparison, use case and product pages that answer what buyers ask Google and AI tools before they book a demo.
We show you what’s moving.
Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.
The work that fills a SaaS pipeline
Long term ROI
Paid stops the moment the budget does. Organic compounds instead, and over time becomes the part of the acquisition mix you are not renting month to month.
Full funnel coverage
From “what is CRM software” through to “best tools for finance teams”. We build the clusters that catch a buyer at research and keep hold of them to purchase.
Competitor and alternative terms
The highest intent searches in SaaS are the ones naming your competitors. Most budgets ignore them and pay for the same buyers through ads instead.
Retention and expansion content
Content that onboards and educates existing customers, lifting lifetime value rather than only bringing new names through the door.
Authority in tech publications
No low quality link building. We go after the placements in credible technology publications that actually move authority for a software brand.
International and localisation
Multiple regions and languages handled properly, including hreflang and genuine localisation rather than a translated copy of the same page.
SaaS SEO case studies
Case studyNory
Read the case study Nory. 76% more users reaching its customer stories.
We rebuilt the technical foundations, then got the site ready for AI search with an llms.txt file, advanced schema and AI Overview targeting.
- 76%Customer story users
- 35%Blog sessions
- 21%Product page users
Case studyVortexa
Read the case study Vortexa. 250% more enquiries from a niche, high-value market.
We built the search strategy around Vortexa’s key customers, getting product pages and insight articles ranking for the exact terms analysts and traders search.
- 250%Enquiries
- 30%Conversion rate
- 4xOrganic traffic
Case studyIRIS Audio
Read the case study IRIS Audio. Named in a third of Gemini answers for contact centre buyers.
We mapped the questions contact centre buyers ask, made the site easy for AI platforms to quote and now track every answer each week.
- 89AI mentions
- 72Site citations
- 0Negative mentions
Reporting
We show you what’s working, and what isn’t
Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.
AI searchAI referral traffic
1,284visits from AI platforms in October▲213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visitsNovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,435▲57% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Brand mentionsAI search
214
▲18%from 181 in September
Answers naming youAI search
31%
▲9 ptsfrom 22% in September
Times your site was citedAI search
118
▲24%from 95 in September
Prompts trackedAI search
240
▲40 addedfrom 200 in September
Competitors trackedAI search
6
▲2 addedfrom 4 in September
Answers analysedAI search
640
▲7%from 600 in September
Average position in answersAI search
3.4
●Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
▼3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Assistants
Gemini96
36% of 266 answersChatGPT71
27% of 263 answersPerplexity47
18% of 261 answersShare of answers across competitors
Competitor A268
37% of mentionsYour brand (you)214
29% of mentionsCompetitor B112
15% of mentionsCompetitor C58
8% of mentionsCompetitor D44
6% of mentionsCompetitor E38
5% of mentionsCirculate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by countryUnited Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on monthDesktop PageSpeedPageSpeed
97/100Good+4 month on monthCrawl healthSite audit
94/100Good+6 month on monthLargest contentful paintMobile
2.9sNeeds work−0.8s month on monthInteraction to next paintMobile
140msGoodCumulative layout shiftMobile
0.02GoodPages with errorsSite audit
3GoodDown from 41Circulate × Your brand · October report18 / 34
Demo data. Your report uses your prompts, your competitors and your numbers.
Who else we’ve done it for
Finding Circulate was a breath of fresh air! I knew from our first conversations that they would be the right SEO partner for our massive website migration/launch. They have proven to be honest, straightforward, knowledgeable, and reliable. They have gone the extra mile to ensure our launch is a success, even when that has meant putting in some extra hours. They provide expert advice and have made me feel that we are in good hands throughout this project.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
Frequently asked questions
What makes SaaS SEO different?
Long buying cycles and technical audiences. The person searching is rarely the person who signs, so the work splits in two: content that wins the category conversation early, and product pages that survive a procurement review later. Trial starts and demo requests are the numbers that matter, not sessions.
How long does it take to see results?
Most SaaS brands see traction within three to six months, with meaningful growth from month six onwards. The variable is the starting point. A product site with sound technical foundations moves faster than one carrying a migration or a thin set of feature pages.
Do you optimise for AI-driven search?
Yes. We structure content so it can be quoted in AI Overviews and assistant answers rather than just crawled, and we track how often you appear in them. Thin feature pages no longer get away with it. For Nory that work lifted users reaching their success stories by 76%.
Can you help with multiple regions or languages?
Yes. We manage international SEO for SaaS, including hreflang and proper localisation rather than straight translation. Translated copy that ignores how the market actually searches tends to rank for nothing, so we redo the keyword work per market instead of reusing the English list.
How do you approach link building for SaaS brands?
No low quality links. We go after coverage in technology publications that carry real editorial weight, usually built on data you own or a product story worth writing about. Fewer links from titles that matter beat volume from titles that do not.
Our sales cycle is six months. How do you measure SEO against that?
By tracking the things that happen before the sale. Trial starts, demo requests and content-assisted pipeline in the CRM, tied back to the page and the term that brought someone in. Waiting for closed revenue to judge a channel with a six month cycle means judging nothing for half a year.
Should we build content or fix the product pages first?
Product pages first if they don’t currently rank for your own category term, since that is the traffic closest to buying. Content first if the category pages are sound and the gap is earlier in the journey. We’ll tell you which after the first audit.
How much does SaaS SEO cost?
We scope every retainer to your site, so there’s no price list. Most SaaS programmes sit above that, because the content requirement is heavier and the technical work on a product site rarely stops. Shipping features weekly means new pages weekly, and those pages need somebody watching how they’re indexed.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.
Further reading on SaaS SEO
SaaS vs. Traditional SEO: 4 Major Differences You Can’t Ignore
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
SaaS vs. Traditional SEO: 4 Major Differences You Can’t Ignore
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Is SaaS Dead or Just Evolving? The New MethodologyFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Is SaaS Dead or Just Evolving? The New Methodology
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
The 3-3-2-2-2 Rule: Engineering Scalable Revenue for SaaS CompaniesFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
The 3-3-2-2-2 Rule: Engineering Scalable Revenue for SaaS Companies
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987