Driving conversions with PPC
Guy’s and St Thomas contacted us to help them generate more leads for their Visiting Professional Programmes as well as promote their conferences and events.
The VPP campaign targets doctors and health care professionals in the EMEA region who wish to learn from and shadow NHS workers through clinic attachments and observerships. On campaign kick-off, we implemented website analytics using Google Tag Manager to track specific events such as brochure downloads, enquiries and conference bookings. Before this the Trust had a restricted understanding of how the website performed, unable to attribute leads to their marketing source.