Driving conversions with PPC

Guy’s and St Thomas’

As one of London’s largest and busiest teaching hospitals, the NHS trust offer learning opportunities to healthcare professionals from the UK and overseas. Over the space of three months, we doubled their PPC conversion rate, and increase overall website conversion by 256%

Driving conversions

Guy’s and St Thomas contacted us to help them generate more leads for their Visiting Professional Programmes as well as promote their conferences and events. 

The VPP campaign targets doctors and health care professionals in the EMEA region who wish to learn from and shadow NHS workers through clinic attachments and observerships. On campaign kick-off, we implemented website analytics using Google Tag Manager to track specific events such as brochure downloads, enquiries and conference bookings. Before this the Trust had a restricted understanding of how the website performed, unable to attribute leads to their marketing source.

Building Trust

Working with a limited budget we created hyper specific Google Ad campaigns focused on exact regions and keywords.

This, combined with our PPC management processes, allowed us to ensure the Trust received the best possible results from their investment.

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