Overview.
Guy's and St Thomas' in London runs visiting professional programmes, conferences and events. We built a hyper-specific SEO content strategy to promote them.
The objective.
Generate more leads for the visiting professional programmes and promote the conferences and events to the right audience.
Our approach.
Localised landing pages and programme content matched to exact regions and high-intent searches, refined continuously with data.
How we did it.
We focused on exact regions and high-intent keywords, with localised landing pages and programme and event content matched to what prospective visitors were searching for.
Using GA4, Search Console and Tag Manager events, we refined pages continuously, updating metadata, headings, copy depth, schema and UX.
The results.
Organic lead volume rose 256% in three months, with growth in qualified traffic, brochure downloads, enquiries and bookings.
- 256%
Increase in lead volume.
The Children’s Hospital
