Healthcare SEO Agency
Patients are already searching for what you treat. Be the clinic they find and trust.
Over 80% of patient journeys start with a search, and if your services aren’t visible there, the appointment goes to whoever is.
AI answers are triaging your patients first
Patients ask AI first
People describe symptoms to an assistant before they describe them to a clinician. The answer they get names a handful of sources, and those sources get the appointment.
Treatments a machine can read
We structure treatment, condition and location information so a machine can read it, and build the authorship and credential signals that decide whether a healthcare brand is trusted enough to quote.
Measured on appointments
Then we measure it on appointments and enquiries rather than impressions.
AI Visibility Report
Free. Eight questions. About two minutes.
64%
Your AI visibility score
C
- AI answersDoes ChatGPT name you when buyers ask?
- Google AI OverviewsAre you cited, or is a competitor?
- Competitor shareWho AI recommends instead of you.
- Your fix listThe three things worth fixing first.
Trusted by
Does AI recommend your business?
Your buyers ask ChatGPT, Gemini and Google AI before they ever reach your site. If you’re not in those answers, the enquiry goes to a competitor. Our free check shows you where you stand.
- An instant score: answer eight quick questions and see where you stand straight away.
- Five AI tools: ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
- A personal report: our team sends your findings within one working day.
- No hard sell: free, with no obligation.
Free, confidential and no obligation to proceed.
How we work with you
We come to you.
Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.
We map what your buyers search.
We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.
We build content people trust.
Accurate, expert content, clean technical foundations and local visibility where it matters.
We show you what’s moving.
Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.
The work that turns a symptom search into a patient
Patient-led keyword discovery
The gap between a medical term and a patient query is revenue. We find the specific phrases people actually type when they are worried, comparing options or ready to book.
Clinical authority
Google judges healthcare content by the highest standard. We turn your doctors and specialists into recognised digital authorities so the expertise behind the page is visible to search engines.
Technical integrity
Nobody should lose a patient to page speed or a 404. We clean the sitemap, tighten internal linking and make sure the pages that matter are crawlable and fast.
Proof that converts
Validated, data-backed case studies and outcomes presented properly, because in healthcare the strongest ranking signal and the strongest conversion signal are the same thing.
Local map pack
When someone has symptoms or wants a consultation they rarely look past the top three local results. We claim and optimise your Google Business Profile so you are in them.
Compliance built in
Every piece of content is produced with medical oversight and written to the marketing standards your sector is held to, rather than checked for compliance after the fact.
Healthcare SEO case studies
Case studyAlumierMD
Read the case study AlumierMD. #1 for high-value keywords after a three-market migration.
A phased plan that protected authority through a UK, US and Canada move to Shopify, then pushed into competitive non-branded search.
- 18%Domain Authority
- 25.8%Click-through rate
- 95+Site health
Case studyNHS
Read the case study NHS. 256% more leads in three months.
Localised landing pages and programme content matched to exact regions and high-intent searches, refined continuously with data.
- 256%Lead volume
Case studyThe Children's Hospital
Read the case study The Children's Hospital. 144% more web donations.
We started fresh, rebuilding the keyword universe and intent map, then expanded content around gifts, donations and events.
- 144%Web donations
- 322%Traffic
Reporting
We show you what’s working, and what isn’t
Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.
AI searchAI referral traffic
1,284visits from AI platforms in October▲213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visitsNovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,435▲57% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Brand mentionsAI search
214
▲18%from 181 in September
Answers naming youAI search
31%
▲9 ptsfrom 22% in September
Times your site was citedAI search
118
▲24%from 95 in September
Prompts trackedAI search
240
▲40 addedfrom 200 in September
Competitors trackedAI search
6
▲2 addedfrom 4 in September
Answers analysedAI search
640
▲7%from 600 in September
Average position in answersAI search
3.4
●Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
▼3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Assistants
Gemini96
36% of 266 answersChatGPT71
27% of 263 answersPerplexity47
18% of 261 answersShare of answers across competitors
Competitor A268
37% of mentionsYour brand (you)214
29% of mentionsCompetitor B112
15% of mentionsCompetitor C58
8% of mentionsCompetitor D44
6% of mentionsCompetitor E38
5% of mentionsCirculate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by countryUnited Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on monthDesktop PageSpeedPageSpeed
97/100Good+4 month on monthCrawl healthSite audit
94/100Good+6 month on monthLargest contentful paintMobile
2.9sNeeds work−0.8s month on monthInteraction to next paintMobile
140msGoodCumulative layout shiftMobile
0.02GoodPages with errorsSite audit
3GoodDown from 41Circulate × Your brand · October report18 / 34
Demo data. Your report uses your prompts, your competitors and your numbers.
Who else we’ve done it for
Circulate have been working with Claimont Health for around 12 months and have achieved some impressive results for our business. We would happily recommend them.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
Frequently asked questions
How can SEO drive new patient appointments?
It connects your clinic with people at the moment they search for a diagnosis, a treatment option or a specialist. Ranking well for those searches puts you in front of them while they are deciding.
How long does it take to see measurable results?
In competitive medical fields, initial improvements usually appear within three to six months. Early gains tend to show first in local map pack visibility.
How do you keep content compliant with medical marketing standards?
Compliance is built into production rather than bolted on. Content is produced with oversight from medical professionals and written to the standards your sector is held to.
What is the difference between local and national healthcare SEO?
Local targets a defined geography through Google Business Profile, local schema and location landing pages. National competes on condition and treatment terms across a much wider field.
How long does healthcare SEO take to show results?
Technical fixes often move things inside a month. Competitive treatment and location terms usually take three to six months of consistent work, and the position keeps working for you afterwards rather than stopping when a budget stops.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.
Further reading on healthcare SEO
AI SEO in Healthcare: How to & How Not to Use It
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
AI SEO in Healthcare: How to & How Not to Use It
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Local SEO for Healthcare Providers | A Complete Guide
Fave songDeadmanKarnivool · Sound Awake, 2009
Local SEO for Healthcare Providers | A Complete Guide
Fave songDeadmanKarnivool · Sound Awake, 2009
Why is SEO so Important in Healthcare?Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Why is SEO so Important in Healthcare?
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987