The Children’s Hospital
144% increase in online donations
The Children’s Hospital Charity needed to grow donations, event sign-ups and legacy giving from organic search. Organic visibility on high-intent terms was limited, and there were clear content gaps, meaning we weren’t appearing for many relevant searches across the user journey.
To combat these challenges, we started fresh and completely restructured our SEO and content approach.
We rebuilt the keyword universe and intent map to ensure all relevant opportunities were covered. For example, we expanded clusters around “will gifts”, “charity donations”, and “charity events” to cover FAQs, how-tos, and regional/event specifics.
322%
Increase in traffic
144%
Increase in web donations
Client testimonial
“Circulate have helped us to use our Google grant to create targeted digital advertising and worked hard to help us maximise this at a time when digital was the only option! We have regular catch ups and working with the team is really easy, they are really supportive and work hard to help us reach our goals.”
Caitlin Hallatt, The Children’s Hospital Charity
