Travel SEO
Scale direct bookings and take back the destination searches the OTAs currently own.
Dream. Compare. Book.
Travellers no longer book on impulse. Search engines and AI assistants hand them a dozen comparison tools before they ever reach your site.
What we build
The work that turns a search into a direct booking
Keyword mapping
Thousands of search terms structured into topic clusters that catch travellers at every stage, from a broad destination search down to the specific trip they are ready to pay for.
Technical audits
Booking engines and dynamic filters create duplicate content and burn crawl budget. We find the faceted navigation problems that are quietly diluting your link equity and fix them.
GEO and schema
TouristTrip, Hotel, Event and FAQPage markup implemented properly, so AI Overviews and assistants can read your trips, dates and prices rather than guess at them.
Local SEO
Day tours, boutique hotels and everything in between. Over 46% of Google searches carry local intent, and capturing that volume is not optional in travel.
Site speed
High resolution imagery, interactive maps and live booking engines make travel sites heavy. A tenth of a second costs conversions, so performance is treated as a revenue job.
Seasonal planning
Demand moves months before the trip does. We build and publish against the booking curve so the content is ranking when people start looking, not when they have already booked.
Trusted by leading brands
What else we do
Search is bigger than one discipline
Organic SEO
Keywords that map to money, pages that deserve to rank, and links that earn their place.
AI search
Being the answer ChatGPT, Gemini and AI Overviews reach for, rather than the site they scroll past.
Conversion
Traffic is only half of it. We find where the money leaks out of the journey and fix the page, not the theory.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow.
Data insights
Dashboards built around your goals rather than the tool’s defaults, so you can see what search is doing to the business.
Social search
Your buyers search TikTok, YouTube and Reddit before they reach Google. We make sure you turn up there too.
OTAs own the destination searches. They do not have to.
Organic drives over half of global travel traffic, and the big aggregators dominate most destination terms. Ranking for those searches yourself is what turns a booking from a commission into a margin.
Trip planning has moved into the assistant
Most travel queries now have an AI answer sitting above the results, and that answer names a handful of sources. Being one of them is the difference between a direct booking and a listing fee.
We structure trips, dates, locations and prices so a machine can read them, and build the authority signals that decide which brands get quoted when someone asks for a recommendation.
Then we report on organic revenue, direct booking conversion and enquiry volume rather than keyword positions alone.
Basil & Grape
5,000users in the first quarter, from zero
Basil and Grape wanted to become the go-to Italian restaurant in Croydon. A focused local SEO strategy took them from a standing start to 5,000 users inside the first quarter.
Frequently asked questions
How long does it take to see measurable results?
Most travel clients see early movement in rankings and impressions within 60 to 90 days of content going live. The substantial revenue gains build from there.
How do you handle technical SEO for travel brands?
Faceted navigation in booking engines can generate tens of thousands of duplicate URL combinations that confuse crawlers and dilute link equity. We get that under control first.
Why is site speed so critical for travel sites?
Travel sites lean on high resolution imagery, interactive maps and live booking engines. Even a tenth of a second of delay measurably costs you conversions.
How do you track ROI from organic search?
On organic channel revenue, direct booking conversion rates and enquiry submissions, rather than keyword positions on their own.
Do you work with tour operators as well as hotels?
Yes. Day tours, multi-day trips, boutique hotels and destination brands. The local and structured data work differs, the principle does not.
Let’s look at your direct bookings
Send us your domain and we’ll come back with the destination searches you are losing to the OTAs and what is worth fixing first.
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