Travel SEO Agency
Scale direct bookings and take back the destination searches the OTAs currently own.
Travellers rarely book on impulse now, because Google and AI hand them a dozen comparison sites before they ever reach yours.
Trip planning has moved into the assistant
AI answers sit above the results
Most travel queries now have an AI answer sitting above the results, and that answer names a handful of sources. Being one of them is the difference between a direct booking and a listing fee.
Trips a machine can read
We structure trips, dates, locations and prices so a machine can read them, and build the authority signals that decide which brands get quoted when someone asks for a recommendation.
Measured on direct bookings
Then we report on organic revenue, direct booking conversion and enquiry volume rather than keyword positions alone.
How we work with you
We come to you.
Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.
We map what your buyers search.
We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.
We build pages that get the booking.
Destination, experience and venue pages built around how people plan trips, in Google, Maps and AI answers.
We show you what’s moving.
Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.
The work that turns a search into a direct booking
Keyword mapping
Thousands of search terms structured into topic clusters that catch travellers at every stage, from a broad destination search down to the specific trip they are ready to pay for.
Technical audits
Booking engines and dynamic filters create duplicate content and burn crawl budget. We find the faceted navigation problems that are quietly diluting your link equity and fix them.
GEO and schema
TouristTrip, Hotel, Event and FAQPage markup implemented properly, so AI Overviews and assistants can read your trips, dates and prices rather than guess at them.
Local SEO
Day tours, boutique hotels and everything in between. Over 46% of Google searches carry local intent, and capturing that volume is not optional in travel.
Site speed
High resolution imagery, interactive maps and live booking engines make travel sites heavy. A tenth of a second costs conversions, so performance is treated as a revenue job.
Seasonal planning
Demand moves months before the trip does. We build and publish against the booking curve so the content is ranking when people start looking, not when they have already booked.
Travel and hospitality SEO case studies
Case studyHarbour House
Read the case study Harbour House. 45% more organic traffic in under four months.
We targeted diners ready to book, with content around key moments, a seafood hub and a fuller Google Business Profile.
- 45%Organic traffic
- 27%Top 3 rankings
- 600%AI Overview citations
Case studyBasil & Grape
Read the case study Basil & Grape. 5,000 new users and #1 locally in three months.
Local SEO first: a fully optimised Google Business Profile, then schema, metadata and locally relevant content.
- 5kNew users
- #1Local searches
- 3,000+Monthly searches won
Case studyNory
Read the case study Nory. 76% more users reaching its customer stories.
We rebuilt the technical foundations, then got the site ready for AI search with an llms.txt file, advanced schema and AI Overview targeting.
- 76%Customer story users
- 35%Blog sessions
- 21%Product page users
Reporting
We show you what’s working, and what isn’t
Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.
AI searchAI referral traffic
1,284visits from AI platforms in October▲213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visitsNovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,435▲57% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Brand mentionsAI search
214
▲18%from 181 in September
Answers naming youAI search
31%
▲9 ptsfrom 22% in September
Times your site was citedAI search
118
▲24%from 95 in September
Prompts trackedAI search
240
▲40 addedfrom 200 in September
Competitors trackedAI search
6
▲2 addedfrom 4 in September
Answers analysedAI search
640
▲7%from 600 in September
Average position in answersAI search
3.4
●Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
▼3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Assistants
Gemini96
36% of 266 answersChatGPT71
27% of 263 answersPerplexity47
18% of 261 answersShare of answers across competitors
Competitor A268
37% of mentionsYour brand (you)214
29% of mentionsCompetitor B112
15% of mentionsCompetitor C58
8% of mentionsCompetitor D44
6% of mentionsCompetitor E38
5% of mentionsCirculate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by countryUnited Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on monthDesktop PageSpeedPageSpeed
97/100Good+4 month on monthCrawl healthSite audit
94/100Good+6 month on monthLargest contentful paintMobile
2.9sNeeds work−0.8s month on monthInteraction to next paintMobile
140msGoodCumulative layout shiftMobile
0.02GoodPages with errorsSite audit
3GoodDown from 41Circulate × Your brand · October report18 / 34
Demo data. Your report uses your prompts, your competitors and your numbers.
Who else we’ve done it for
The Circulate Digital team are true experts in digital marketing and you will be able to tell this from the first call/meeting you will have with them. I highly recommend their services!
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
Frequently asked questions
How long does it take to see measurable results?
Most travel clients see early movement in rankings and impressions within 60 to 90 days of content going live. The substantial revenue gains build from there.
How do you handle technical SEO for travel brands?
Faceted navigation in booking engines can generate tens of thousands of duplicate URL combinations that confuse crawlers and dilute link equity. We get that under control first.
Why is site speed so critical for travel sites?
Travel sites lean on high resolution imagery, interactive maps and live booking engines. Even a tenth of a second of delay measurably costs you conversions.
How do you track ROI from organic search?
On organic channel revenue, direct booking conversion rates and enquiry submissions, rather than keyword positions on their own.
Do you work with tour operators as well as hotels?
Yes. Day tours, multi-day trips, boutique hotels and destination brands. The local and structured data work differs, the principle does not.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.
Further reading on travel SEO
Why Seasonal Planning is the Secret to Travel SEO Success
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Why Seasonal Planning is the Secret to Travel SEO Success
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
Local SEO for Tour Operators: Rank #1 in Google’s Local 3-Pack
Fave songDeadmanKarnivool · Sound Awake, 2009
Local SEO for Tour Operators: Rank #1 in Google’s Local 3-Pack
Fave songDeadmanKarnivool · Sound Awake, 2009
What SEO Means for Modern Travel BrandsFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
What SEO Means for Modern Travel Brands
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987