Overview.
Basil & Grape is an Italian restaurant and wine bar in Croydon. We handled its local SEO as it launched a new website.
The objective.
Turn online visibility into bookings and make Basil & Grape the go-to Italian restaurant in Croydon. A review found gaps in local listings, keyword targeting and on-site optimisation.
Our approach.
Local SEO first: a fully optimised Google Business Profile, then schema, metadata and locally relevant content on the site.
How we did it.
We optimised the Google Business Profile and local SEO setup, earning top positions in the map pack for high-intent searches like “Italian restaurant Croydon” and “wine bar near me”.
On the site, we added schema, improved internal links, refined metadata and created locally relevant content.
The results.
Nearly 2,500 new users arrived in the first month and 5,000 within three months, with a clear rise in bookings. The restaurant now holds #1 for three key searches with a combined 3,000+ monthly searches.
- 5k
New users within 3 months.
- #1
For “italian wine bar croydon”.
- 3,000+
Combined monthly searches for three #1 keywords.
