Digital PR Agency
Digital PR is the half of SEO that happens off your website, so we run it as one job with the rest. If nobody is writing about your brand, search has nothing to trust.
Recognition is what makes everything else in search carry further, so we earn the coverage, links and mentions that make you the obvious answer.
Authority is what AI assistants cite
Assistants choose their sources
Assistants don’t rank sources, they choose them. What they choose is usually whatever the rest of the web already treats as credible.
Digital PR is the lever
That makes digital PR the lever. Coverage in the titles your buyers read, mentions next to the brands you compete with, and one consistent account of who you are across every site that describes you. Those are the signals a model has to work from when it decides who to name.
Coverage, then AI tracking
We earn the coverage, then track where your brand appears in generated answers and which stories put it there.
How we work with you
We come to you.
Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.
We map what your buyers search.
We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.
We earn coverage that counts.
Stories and data journalists want, placed on sites your buyers and Google already trust, so authority builds across the whole site.
We show you what’s moving.
Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.
The signals that decide whether search engines trust you
Earned coverage
Placements in publications your buyers and search engines already read. We go after relevance and authority over volume to connect you with authoritative sources.
Editorial links
Links inside real stories, in context, earned through credibility rather than bought or placed. Every link should be relevant and genuine.
Brand mentions
Unlinked references still count. We build the mentions that search engines read as evidence that your brand is worth surfacing.
Expert positioning
Your people set up as credible sources, so journalists come back to you instead of a competitor. We optimise not just content but author profiles to position you as thought leaders.
Data and research
Original data that gives a journalist a reason to publish. Genuine insights will always go further than opinions in getting their attention.
Commercial relevance
Coverage pointed at the pages that sell, so authority lands where it changes revenue.
Digital PR case studies
Case studyIn-House Furniture
Read the case study In-House Furniture. 20,000 new users from a brand new launch.
We built search into the launch, from the site’s structure and speed to landing pages shaped around buyer intent.
- 20kNew users
- 500Email subscribers
Case studyOctopus
Read the case study Octopus. 267% more organic users across the UK.
A full technical audit and performance fixes, followed by creative content for Octopus Group’s flagship House of Lords event.
- 267%Organic users
- 47%Impressions
Case studyBuzz Capital
Read the case study Buzz Capital. From low visibility to 480+ commercial keywords.
We rebuilt the site around real search behaviour, with new content, cleaner technical foundations and full tracking.
- 480+Commercial keywords
- 100Core Web Vitals
Reporting
We show you what’s working, and what isn’t
Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.
AI searchAI referral traffic
1,284visits from AI platforms in October▲213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visitsNovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,435▲57% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Brand mentionsAI search
214
▲18%from 181 in September
Answers naming youAI search
31%
▲9 ptsfrom 22% in September
Times your site was citedAI search
118
▲24%from 95 in September
Prompts trackedAI search
240
▲40 addedfrom 200 in September
Competitors trackedAI search
6
▲2 addedfrom 4 in September
Answers analysedAI search
640
▲7%from 600 in September
Average position in answersAI search
3.4
●Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
▼3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Assistants
Gemini96
36% of 266 answersChatGPT71
27% of 263 answersPerplexity47
18% of 261 answersShare of answers across competitors
Competitor A268
37% of mentionsYour brand (you)214
29% of mentionsCompetitor B112
15% of mentionsCompetitor C58
8% of mentionsCompetitor D44
6% of mentionsCompetitor E38
5% of mentionsCirculate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by countryUnited Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on monthDesktop PageSpeedPageSpeed
97/100Good+4 month on monthCrawl healthSite audit
94/100Good+6 month on monthLargest contentful paintMobile
2.9sNeeds work−0.8s month on monthInteraction to next paintMobile
140msGoodCumulative layout shiftMobile
0.02GoodPages with errorsSite audit
3GoodDown from 41Circulate × Your brand · October report18 / 34
Demo data. Your report uses your prompts, your competitors and your numbers.
Who else we’ve done it for
Working with Circulate has been an absolute pleasure and is ultimately delivering results. From the initial engagement, they took time to understand exactly what our goals were and ensured through every step that they were delivering outcomes aligned to those goals. Every month has seen increased traffic and sales as they continue to help us develop our brand.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
What earned coverage has done for our clients
AYM’s record Black Friday
AYM asked us to beat their previous sales record over Black Friday. The work was not a link campaign bolted onto a promotion, it was coverage and SEO-led landing pages built together, with pre-sale email capture running through both. They broke their previous daily sales record by 251% and the campaign won best digital campaign at the industry awards.
PR and technical in one team
The reason we run digital PR and technical work in the same team is that links move rankings fastest when the page they point at is already sound. Sending authority to a page that cannot hold a position wastes the coverage you worked for. If the pages are not ready, we would rather fix those first and start outreach a month later.
No guaranteed placements
We will not guarantee placements. Journalists decide what runs, and any digital PR agency promising a fixed number of links from named titles is either buying them or hoping you do not check. What we commit to is the volume of outreach, the quality of the list and the standard of the story, and over a quarter that pattern holds even though any single pitch does not.
Stories built on your data
The stories that land come from data you own. A survey of your customers, a trend in your own numbers, an analysis of public data nobody has bothered to run. We will tell you early if the story you want to tell is not one a journalist will run, which is a more useful conversation than six weeks of silence.
Frequently asked questions
What is digital PR?
Digital PR is the work of earning online media coverage and editorial links through creative campaigns, data led stories and expert commentary. It builds brand strength and organic visibility at the same time.
Is link building the same as Digital PR?
They’re very different disciplines, but they work together well. Link building is the process of earning backlinks from other websites to your own. Not every link carries equal weight: the links that move rankings are contextual, natural and from relevant, high-authority sources. A well-run digital PR campaign can generate this as a byproduct of coverage.
Where does authority building come into proceedings?
Authority building is our name for digital PR and link acquisition run as one thing with the SEO strategy, rather than a separate campaign bolted on. It means earning coverage, links and mentions from titles that carry editorial weight, pointed at the pages that are ready to rank.
Why does digital PR matter for SEO?
Backlinks still matter, but authority goes beyond links alone. Digital PR builds trusted brand mentions, topical relevance and domain authority, all of which support stronger and more sustainable search performance.
How do you measure success?
We measure success by the quality and authority of the coverage earned, growth in high-quality referring domains & improvements in domain authority and brand recognition. We also look at the SEO impact on rankings, visibility, and organic performance.
How long before we see results?
Coverage can land inside the first campaign cycle. The search impact builds after that, as links and mentions are recrawled and the authority feeds through to rankings. Plan in quarters, not weeks.
Do you guarantee placements?
Anyone guaranteeing coverage is buying it. Bought links carry risk rather than authority. We commit to the campaign, the data behind it and the outreach, then report honestly on what it earned.
How much does digital PR cost?
We scope every retainer to your site, so there’s no price list. Digital PR is usually bought as part of a wider programme rather than alone, because links move rankings fastest when the pages they point at are already sound. If the pages aren’t ready, we’d rather fix those first and start the outreach a month later.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.
Further reading on digital PR
PHP2Shell: What the Biggest PHP Flaw in Years Means for Your SEO
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
PHP2Shell: What the Biggest PHP Flaw in Years Means for Your SEO
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
How to make your site mobile-friendlyFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
How to make your site mobile-friendly
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
How to improve Core Web Vitals and page speedFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987
How to improve Core Web Vitals and page speed
Fave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987