No matter the goal of your online marketing, with the right expertise and attention to detail, SEO is a proven channel that can be adapted to exceed objectives. Whether you’re looking to increase leads, revenue, traffic, or any aspect of website performance, SEO is the perfect solution for ambitious brands looking for long-term growth.
PETER TYSON
Increasing year-on-year revenue by 149% across Google & Meta ads
THE BRIEF
Peter Tyson partnered with Circulate to gain support in scaling their digital marketing presence through Paid Social, Google ads & SEO. Existing both online and in store, with physical locations across the North of England, Peter Tyson is an electrical retailer with it’s history dating all the way back to 1966.
Our paid media experts got to work by auditing Peter Tyson’s existing paid media activity in great detail. The team then discovered that the accounts were lacking best practice structures.
Following an initial successful onboarding period, we had collected data on SEO, Google & Meta ads. We then used this data to identify the scaleable areas that we could take advantage on to increase performance going into the fourth quarter.
GOOGLE ADS RESULTS
By identifying areas with wasted ad spend and scaling through top performing campaigns and keywords we were able to achieve the following results.
META ADS RESULTS
By switching from a brand awareness led strategy to conversion and pushing products with higher profit margins we were able to achieve the following results.
768%
Increase in Google Ads conversion value
17%
Increase in Google Ads CPA
20%
Decrease in media spend on Google Ads
21x
Meta Ads ROAS
After achieving impressive results with Meta and Google Ads, we focused on enhancing SEO to elevate site performance. By optimising content, improving technical SEO, and establishing authority, we developed an organic strategy aimed at fostering SEO growth while complementing paid media initiatives.
If you’re looking for results like these then check out our full suite of digital marketing solutions.
Trusted by brands across the globe, our range of digital marketing services captivate audiences, generate clicks and drive conversions.
Pay Per Click
Circulate Digital are a Certified Google Partner PPC Agency that has delivered industry-leading campaigns for global brands time and time again. Our passionate digital ads team will consistently work hard to support your business goals and KPIs, keeping you updated on your progress.
Paid Social
Deciding which paid social agency to partner with is a big decision but we’re here to make that decision easier. By working with Circulate your brand gets access to our award-winning paid social team that has a strong track record of amazing results.
Data Insights
Data has become an integral part of our world today, especially for businesses within eCommerce. You want to understand how your customers interact with your site and products so that you can provide a great service. This is where data insights can be a great addition to your marketing process.
