PETER TYSON
Increasing year-on-year revenue by 149% across Google Ads & Technical SEO fixes
THE BRIEF
Peter Tyson partnered with Circulate to gain support in scaling their digital marketing presence through Google Ads & Technical SEO. Existing both online and in store, with physical locations across the North of England, Peter Tyson is an electrical retailer with it’s history dating all the way back to 1966.
Our paid search experts got to work by auditing Peter Tyson’s existing paid media activity in great detail. The team then discovered that the accounts were lacking best practice structures.
Following an initial successful onboarding period, we had collected data on Technical SEO & Google Ads. We then used this data to identify the scaleable areas that we could take advantage on to increase performance going into the fourth quarter.
THE RESULTS
By identifying areas of wasted ad spend in Google Ads and scaling top-performing campaigns and keywords, we achieved a 768% increase in the conversion value. We reduced the cost per acquisition (CPA) by 17%.
Simultaneously, we focused on enhancing the technical SEO foundations of the website, particularly concerning page speed and Core Web Vitals. These efforts resulted in faster load times and a smoother user experience, which contributed to higher Quality Scores and a 19% decrease in the average cost-per-click (CPC) across key campaigns. Together, these improvements created a more efficient and scalable paid search strategy.
768%
Increase in Google Ads conversion value
20%
Decrease in media spend on Google Ads
17%
Decrease in Google Ads CPA
After achieving impressive results with Meta and Google Ads, we focused on enhancing SEO to elevate site performance. By optimising content, improving technical SEO, and establishing authority, we developed an organic strategy aimed at fostering SEO growth while complementing paid media initiatives.
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
