Overview.
Peter Tyson is a long-established electrical retailer with stores across the North of England and a thriving eCommerce operation. We built a tailored technical SEO strategy.
The objective.
Strengthen the site's SEO foundations and performance to support long-term, scalable growth for its eCommerce operation.
Our approach.
An audit to find crawl waste and index bloat, followed by on-page, structured data, internal linking and speed improvements.
How we did it.
We started with a detailed audit, which uncovered crawl waste and index bloat that limited how well search engines could understand and prioritise the site's content.
We then optimised on-page elements, added structured data and refined internal linking to strengthen content clusters. Improvements to page speed and Core Web Vitals gave faster loads, a smoother experience and more efficient crawling.
The results.
Revenue grew 149% year on year and high-intent keywords 17%. The site now ranks for more than 4,300 UK keywords, over 1,300 in the top three, including #1 for “bookshelf speakers”, “home cinema” and “32 inch 4k tv”.
- 149%
Increase in revenue.
- 17%
Increase across high-intent keywords.
- 1,300+
UK keywords in the top three.
- #1
For “home cinema” and “bookshelf speakers” in the UK.
