PETER TYSON
By utilising Google, Meta ads and Technical SEO, we were able to make November 2023 a record breaking month online for Peter Tyson.
Google Ads Results
By identifying areas with wasted ad spend and scaling through top performing campaigns and keywords we were able to achieve the following results.
768%
Increase in conversion value
20%
Decrease in media spend
17%
Increase in CPA
Meta Ads Results
By switching from a brand awareness led strategy to conversion and pushing products with higher profit margins we were able to achieve the following results.
21x
ROAS
700+
Transactions generated
SEO Results
By increasing the amount of keywords that appear in positions 1-3 by 310, we saw the following results:
30%
Increase in clicks
56%
Increase in impressions
4.7k
Increase keywords
The Brief
Peter Tyson partnered with Circulate to gain support in scaling their digital marketing presence through Paid Social, Google ads & SEO.
Existing both online and in store, with physical locations across the North of England, Peter Tyson is an electrical retailer with it’s history dating all the way back to 1966.
Our Strategy
Our paid media experts got to work by auditing Peter Tyson’s existing paid media activity in great detail. The team then discovered that the accounts were lacking best practice structures.
Following an initial successful onboarding period, we had collected data on SEO, Google & Meta ads. We then used this data to identify the scaleable areas that we could take advantage on to increase performance going into the fourth quarter.
