OCTOPUS
Technical SEO, PPC & Paid Social for Octopus Group + Marketing support for the HGSB exclusive event at the House of Lords
Who are Octopus Group
Octopus Group stands as a collective of forward-thinking companies united in their mission to invest in transformative ideas, sectors, and individuals. With a blend of entrepreneurial spirit and investment acumen, they leverage their expertise along with their clients' funds to pave the way for a brighter future for the next generations.
Objective
We partnered with Octopus Group to help them achieve their objective of becoming a house hold name across the United Kingdom, through improving their brand awareness.
Our Strategy
Our initial focus was to ensure that the group website was technically sound from an SEO perspective. This would later help us to achieve a much better on site experience, making the most of the upcoming media spend for paid activity.
Once the group website was in a healthy place, we then positioned our focus onto building ad campaigns to drive hyper targeted traffic across Meta, Google & LinkedIn.
Following the success of these campaigns, we were then tasked to support in creating awareness for the High Growth Small Business event hosted at the House Of Lords. We also supported with creative content, which was later used across marketing collateral after the event.
The results
267%
Increase in organic users
47%
Increase in impressions
