Digital PR is the process of earning online media coverage and editorial links through creative campaigns, data led stories, and expert commentary. It combines PR with SEO to build brand authority and improve organic visibility.
Digital PR agency
If your brand is invisible online, it is losing trust, traffic, and revenue.
Stage 6 of search domination: Digital PR
By this point, the fundamentals are handled. Your technical setup is solid. Your content is doing its job. Your site is ready to compete.
Stage 6 is about momentum. Digital PR strengthens the external signals search engines use to decide which brands deserve visibility, and this is where those signals are built at scale. As a Digital PR agency, we help brands earn authoritative media coverage, quality backlinks, and brand mentions that directly support SEO growth and long-term brand value.
The result is stronger organic visibility, increased domain authority, and a brand that stands out as a leader in its space. This is where the gap opens. Not through more content. Not through another technical tweak. But by earning recognition in the environments that actually carry weight.
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
Our approach to digital PR
01
Campaign led
We don’t launch campaigns without a plan. Every Digital PR campaign is shaped around your brand positioning, industry relevance, and SEO objectives. The focus is straightforward: earn coverage from authoritative publications that drive impact, not just volume.
02
Data driven storytelling
Journalists do not publish opinions; they publish insight. Our campaigns are built using original data, industry research, expert commentary, and thought leadership.
03
Authority led link acquisition
We focus on earning links from relevant, high-authority publications. Coverage is contextual, natural, and earned through credibility rather than placement. This strengthens backlink profiles in a way that supports sustainable ranking growth over time.
04
Brand positioning and trust
Our campaigns position your brand as an authority in your industry, a trusted source for expert commentary, and a credible reference point for journalists and publishers.
Peter Tyson
Increasing year-on-year revenue by 149% through technical SEO
To strengthen their SEO foundations and improve overall site performance, Peter Tyson partnered with Circulate to deliver a tailored technical SEO strategy focused on long-term scalability.
Digital PR Example
Strong Digital PR gives your brand a real advantage in search. When your brand is consistently referenced by authoritative publications, trusted sources, and relevant media, search engines receive clear signals about credibility and relevance. Without those external signals in place, even well optimised sites struggle to compete in competitive search results.
A search-led PR approach
Coverage alone does not secure search visibility.
Search performance is influenced by how often a brand is referenced across trusted sources, the quality of those mentions, and the context in which they appear. Digital PR strengthens these signals by building authority and recognition beyond your website. By integrating Digital PR with SEO, we ensure earned media contributes directly to business growth, not just increased brand awareness.
Latest SEO Blog Posts
Digital PR agency FAQs
The importance of Digital PR in SEO
Backlinks still matter, but authority goes beyond links alone. Digital PR builds trusted brand mentions, topical relevance, and domain authority, all of which support stronger and more sustainable search performance.
How is Digital PR different from link building?
Link building focuses on placement. Digital PR focuses on credibility. Links are earned through real stories, journalist relationships, and authoritative coverage rather than being placed artificially.
What makes Circulate different as a Technical SEO agency?
Building great working relationships is a core value of the Circulate brand – so we’ll do everything in our power to ensure you are 100% happy with every aspect of our technical SEO service.
We care about improving organic traffic by optimising your website to be technically perfect, but we care more about improving your overall revenues. We won’t provide you with fluffy figures to make ourselves look good – we’re here to provide real value, transparency and tangible results.
Why choose Circulate for Digital PR?
We take a commercial approach to Digital PR. Our campaigns are built to deliver measurable SEO impact, not vanity metrics. You get a clear strategy, full transparency, and campaigns aligned with your growth objectives.
How do you measure Digital PR success?
Success is measured through the quality and authority of coverage earned, growth in high quality referring domains, improvements in domain authority and brand recognition, and SEO impact including rankings, visibility, and organic performance. Reporting is clear, honest, and focused on outcomes that matter to your business.
